The Uno Stacko ad campaign puts a rather serious spin on an otherwise light-hearted and fun game. Of course, it is all about competition, especially with another game known as Jenga. Therefore, the Uno Stacko campaign not only sets the tone for the game itself, but it also sets it apart from the original Jenga game.
Conceived by the Ogilvy & Mather agency based in Bogotá, Colombia, the Uno Stacko ad campaign centers around the slogan "One mistake can blow it all." This statement is illustrated in three print ads showing an exposed senator, a pregnant beauty pageant winner and a drug-abusing cyclist.
The Uno Stacko ad campaign was photographed by Carlos Gaviria and Nicolás Quevedo, copywritten by Julián Gutiérrez and art directed by Andrés López, Daniel Mora and Rigo Abello.
Stats for Jenga-Mimicking Games
Trending: Older & Average
Research: 4,548 clicks in 263 w
Interest: 4 minutes
Concept: Uno Stacko
Related: 77 examples / 59 photos
Segment: Females, 18-55
Comparison Set: 28 similar articles, including: suspended sports campaigns, bohemian bikini campaigns, and schadenfreude food campaigns.
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