I don't think you can get a better commercial than the Diet Pepsi Beach Tweet ad. I mean, it stars two of the hottest people in the world right now: Sofia Vergara and David Beckham.
In the comedic Diet Pepsi Beach Tweet commercial, Sophia Vergara is lounging at the beach during what looks to be a very hot summer day. As she looks longingly at the never-ending lineup of people drinking Pepsi, she is inspired to log onto Twitter and tweet that she just spotted David Beckham at the pier. Just like that, she has a clear path to a refreshing drink.
It's interesting to see how social media has become so pervasive that it is becoming vital in commercials like the Diet Pepsi Beach Tweet commercial.
Stats for Comedic Cola Campaigns
Trending: Older & Mild
Research: 4,971 clicks in 263 w
Interest: 4 minutes
Concept: Diet Pepsi Beach Tweet
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: social soda campaigns (update), 30 pepsi marketing tactics, and vintage pop can ads.
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