Interactive Out of Home

Branded transit stops capture attention from bored commuters
Implications - Bus stop advertisements now comprise more attention-grabbing branding than ever before. However, it’s not just about advertising—it’s about drawing in the consumer any way possible during this optimal time when boredom is heightened. For the anxiously waiting commuter, bus stop branding that asks them to relax on a sofa, read a book or “save a life” offers a welcome reprieve from watch-checking, foot-tapping and general irritability spawning from impatience.
SCORE: 4.5
Mild Top 6 Examples: 57,493 Total Clicks Jan 11 - Sep 11
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DEMOGRAPHICS
People-Warming Ovens - Caribou Coffee Bus Shelters Promote 'Hot 'n Wholesome' Menu
SCORE: 6.8
V. Hot 24,560 Clicks Pub: Jan 15, 11
People-Warming Ovens
Caribou Coffee Bus Shelters Promote 'Hot 'n Wholesome' Menu
Caribou Coffee bus shelters are warming commuters while promoting the new 'Hot 'n Wholesome' breakfast menu. The toasty bus stops look like giant ovens, complete with actual heat-producing coils. Colle+McVoy… [More]
Gaming Bus Stops - These Yahoo Bus Shelters Feature Video Games to Pass the Time
SCORE: 6.4
Hot 8,856 Clicks Pub: Jan 20, 11
Gaming Bus Stops
These Yahoo Bus Shelters Feature Video Games to Pass the Time
Seems like San Francisco's MUNI transit system is getting some help from 20 Yahoo bus shelters. Known for their notoriously long wait times, commuters will now be able to pass the time by playing video… [More]
Sunscreen-Dispensing Signage - This SunSmart Australia Campaign Encourages Skin Protection
SCORE: 4.1
Mild 6,366 Clicks Pub: Jul 13, 11
Sunscreen-Dispensing Signage
This SunSmart Australia Campaign Encourages Skin Protection
The only real good news about skin cancer is that with a little effort, cases of the disease's occurrence can be minimized. The aim of this SunSmart Australia campaign is to promote the practice of such… [More]
Bookworm Bus Shelters - Read While You Wait for Transit at the Magazine Kiosk Bus Stop
SCORE: 3.2
Mild 14,942 Clicks Pub: Feb 21, 11
Bookworm Bus Shelters
Read While You Wait for Transit at the Magazine Kiosk Bus Stop
Waiting for a bus to arrive can feel like forever -- unless you're waiting at a Magazine Kiosk Bus Stop. Found in Mexico, this shelter lets you kill time with reading material. Created by Paty Avelar,… [More]
Public Waiting Rooms - The Julie Kim LA Bus Stop Coffee Table Experiment
SCORE: 3.4
Mild 1,635 Clicks Pub: Jul 28, 11
Public Waiting Rooms
The Julie Kim LA Bus Stop Coffee Table Experiment
Waiting for public transportation can be extremely dull and unpleasant, but perhaps if the environment were better furnished with, for example, a bus stop coffee table, the experience would be more enjoyable.… [More]
Dietary Coaching Bots - Autom Will Guide Users Through a Healthier Lifestyle
SCORE: 2.6
Untested 1,134 Clicks Pub: Sep 26, 11
Dietary Coaching Bots
Autom Will Guide Users Through a Healthier Lifestyle
If the idea of a fitness coach screaming in your face as you run tirelessly on a treadmill isn't your cup of tea, perhaps Autom will serve as a better dietary companion. Intuitive Automata created Autom,… [More]