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Interactive Out of Home
Branded transit stops capture attention from bored commuters
Implications - Bus stop advertisements now comprise more attention-grabbing branding than ever before. However, it’s not just about advertising—it’s about drawing in the consumer any way possible during this optimal time when boredom is heightened. For the anxiously waiting commuter, bus stop branding that asks them to relax on a sofa, read a book or “save a life” offers a welcome reprieve from watch-checking, foot-tapping and general irritability spawning from impatience.
| Score: 5 |
Mild
Top 6 Examples:
Date Range:42,132 Total Clicks Jan 11 - Sep 11 |
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Featured Examples | |||||||||||
People-Warming OvensCaribou Coffee Bus Shelters Promote 'Hot 'n Wholesome' MenuCaribou Coffee bus shelters are warming commuters while promoting the new 'Hot 'n Wholesome' breakfast menu. The toasty bus stops look like giant ovens, complete with actual heat-producing coils.
Colle+McVoy… [More] |
Gaming Bus StopsThese Yahoo Bus Shelters Feature Video Games to Pass the TimeSeems like San Francisco's MUNI transit system is getting some help from 20 Yahoo bus shelters. Known for their notoriously long wait times, commuters will now be able to pass the time by playing video… [More] |
Sunscreen-Dispensing SignageThis SunSmart Australia Campaign Encourages Skin ProtectionThe only real good news about skin cancer is that with a little effort, cases of the disease's occurrence can be minimized. The aim of this SunSmart Australia campaign is to promote the practice of such… [More] | |||||||||
Bookworm Bus SheltersRead While You Wait for Transit at the Magazine Kiosk Bus StopWaiting for a bus to arrive can feel like forever -- unless you're waiting at a Magazine Kiosk Bus Stop. Found in Mexico, this shelter lets you kill time with reading material.
Created by Paty Avelar,… [More] |
Public Waiting RoomsThe Julie Kim LA Bus Stop Coffee Table ExperimentWaiting for public transportation can be extremely dull and unpleasant, but perhaps if the environment were better furnished with, for example, a bus stop coffee table, the experience would be more enjoyable.… [More] |
Dietary Coaching BotsAutom Will Guide Users Through a Healthier LifestyleIf the idea of a fitness coach screaming in your face as you run tirelessly on a treadmill isn't your cup of tea, perhaps Autom will serve as a better dietary companion.
Intuitive Automata created Autom,… [More] | |||||||||
