Branded transit stops capture attention from bored commuters
Implications - Bus stop advertisements now comprise more attention-grabbing branding than ever before. However, it’s not just about advertising—it’s about drawing in the consumer any way possible during this optimal time when boredom is heightened. For the anxiously waiting commuter, bus stop branding that asks them to relax on a sofa, read a book or “save a life” offers a welcome reprieve from watch-checking, foot-tapping and general irritability spawning from impatience.
Trend Themes
1. Interactive Advertising - Interactive advertising through branded transit stops that offers a welcome reprieve from watch-checking, foot-tapping and general irritability spawning from impatience presents significant disruption opportunities in the advertising industry.
2. Smart Outdoor Displays - Smart outdoor displays equipped with touch-capable digital video screens, like Yahoo's bus shelters, that include interactive games, trivia, and other digital activities, offer disruption opportunities in the interactive entertainment industry.
3. Smart Out of Home Transit Advertising - Smart OOH transit advertising campaigns, like SunSmart Australia's, that focus on preventative measures through the use of dispensers of the protective epidermal lotion, offer disruption opportunities in both the OOH advertising and eco-friendly industries.
Industry Implications
1. Transit and Out-of-home Advertising - As transit and out-of-home advertising continues to become more interactive and engaging, there is a significant opportunity for brands to expand and innovate their creative campaigns within the industry.
2. Digital Entertainment - The integration of digital games and interactive entertainment into outdoor displays presents significant opportunities for companies in the gaming industry to reach new audiences beyond their typical mediums.
3. Health and Wellness Coaching - Companies looking to capitalize on the increasing interest in health and wellness can leverage new technologies, such as Autom the dietary coaching robot, to provide users with personal and easily accessible coaching options.
6 Featured, 37 Examples:
469,710 Total Clicks
Date Range:
Jan 11 — Sep 11
Trending:
Average
Consumer Insight Topics:
