The New Bus Stops

By: Sugih Sutjiono - Published: Dec 5, 2006 • References:
Familiar with the "Got Milk?" ads? The people at Arcade Marketing just took the ad campaign to a new level. Using a new technology called "Magniscent" they made scented bus shelters. "what goes better with chocolate chip cookies than a big glass of cold milk?" The idea was to attract people's attention using the scent which is emitted from a special adhesive strips that has the aroma of chocolate chip cookies. Great smelling bus shelters are the new trend! A relief from that bad body odour from the person next to you while waiting for your bus! Stats for Scentvertising Trending: Older & Buzzing
Research: 12,908 clicks in 494 w
Interest: 4 minutes
Concept: Scentvertising
Related: 43 examples / 33 photos
Segment: Females, 18-35
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