The New Bus Stops

By: Sugih Sutjiono - Published: • References:
Familiar with the "Got Milk?" ads? The people at Arcade Marketing just took the ad campaign to a new level. Using a new technology called "Magniscent" they made scented bus shelters. "what goes better with chocolate chip cookies than a big glass of cold milk?" The idea was to attract people's attention using the scent which is emitted from a special adhesive strips that has the aroma of chocolate chip cookies. Great smelling bus shelters are the new trend! A relief from that bad body odour from the person next to you while waiting for your bus! Stats for Scentvertising Trending: Older & Buzzing
Traction: 12,781 clicks in 433 w
Interest: 4 minutes
Concept: Scentvertising
Related: 48 examples / 37 photos
Segment: Females, 18-35
Comparison Set: 18 similar articles, including: wristworn travel apps, top 100 health ideas in march, and interactive garden installations.