Scentvertising, or targeting the sense of smell in advertising, is one of the most powerful ways to tap into the consumer mind. Our olfactory senses are strongly linked to memory and can form very strong—both positive and negative—associations with a person, place or thing. This cluster of scentvertising innovations examines some of the cutting edge ways businesses are tapping into our powerful sense of smell to win over customers.
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65 Scentvertising Innovations
Olfactory Marketing by Real Estate Agents, Movies, Musicians & More
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 Aromotherapy Interventions Brutally Honest Scented Candles (GALLERY) |
 Coffee Cup Mouths Yawning Aroma Coffee Ads (GALLERY) |
 Aromatherapy Fragrant Pencil Lead Ain Supplio Boosts Your Mind |
 Aromatic Authorities Ahmadabad Police Ordered to Implement Sweet Smells |
 Caveman Scentvertising Lynx 'Instinct' Ad Captures Prehistoric Women on the Prowl (VIDEO) |
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 Scented Toilet Paper Christmas TP Smells like Cookies (GALLERY) |
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 Aromatherapy Via Earphones Sweet Honey MP3 (GALLERY) |
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 Hotel Scentvertising Part II Engage Your Guests' Noses (GALLERY) |
 Scratch & Sniff Wallpaper Fruit Cocktail is Neat & Ethical |
 Time-Controlled Aromatherapy Aroma Waker (GALLERY) |
 USB Potpourri Instant Aroma For Geeky Travellers (VIDEO) |
 Scented Snail Mail Brand Sense Teams With Royal Mail (GALLERY) |
 Leather-Scented Cologne Axe Deodorant Wants Men to Smell Like Dead Cows (VIDEO) |
 Aroma Jockeying ODO7 Gives Off Different Smells at Night Clubs For A Scentual Atmosphere (VIDEO) |
 Scented Nail Polish Revlon Releases ‘Fruitful Temptations’ Lacquer Line |
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 Canned Aromatherapy Air Box |
 Scented Movies Smellit Incorporates The Sense Of Smell Into Home Entertainment (GALLERY) |
 Cuddly Aromatherapy Hot Hugs Plushies Soothe Kids with Lavender and Chamomile (VIDEO) |
 Watch-Scented Fragrances Nooka Makes Perfume That Smells Like Their Watches (GALLERY) |
 Scented Jigsaw Puzzles 'Duft' Puzzles by Lupu Challenge All of Your Senses (GALLERY) |
 Microwaveable Aromatherapy Slippers 'Foot Cozy' Heated Slippers Emit Sweet Fragrances (VIDEO) |
 Scented Fire Alarms for Deaf Alarm Sprays Canned Wasabi (VIDEO) |
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 Interactive Aromatic Art Spicy Lycra Socks Hang 'While Nothing Happens' in Italy (GALLERY) |
 Cherry Scented Smoke Guns The ‘Zero Fog Blaster’ Rings Up a Big Boy Hit (GALLERY) |
 Scented USBs 2 5 Scent Flash Drives (GALLERY) |
 Candy-Scented Soap Lather Up With ‘Confection Soap’ Sweet Sudsy Body Treats (GALLERY) |
 Scented Playgrounds Ernesto Neto Delves Into Childhood Imagination with His Art (GALLERY) |
 Scented USB Drives Jean Paul Gaultier's 'Le Male' Key Makes Your Workstation Smell Nice |
 Scentvertising Canadian Tire Ads Let You 'Smell the Spring' |
 Confection Scented Candles Hershey's Syrup Chocolate Candle Smells Like Childhood (VIDEO) |
 Aromatherapy for Animals Pepper and Tanky’s Dog Perfume Sweetens Pooch Pheromones (GALLERY) |
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 Bullet-Shaped Scent Diffusers The Aromax Looks Like a Lethal Weapon (GALLERY) |
 Chemical-Free Pet Grooming 'Aroma Paws' Luxury Shampoo and Lifestyle Products for Dogs (GALLERY) |
 Automotive Aromatherapy Nissan Develops 'Forest AC' Air-Conditioning System (GALLERY) |
 Aromatherapy Alarms Introducing the 'Fragrance Releasing Talking Cat Alarm Clock' |
 Scratch & Sniff Movies Moviegoers Experience Smell of Rotten Meat & Dusty Books |
 Liquor Lighting Beer-Scented Candles Will Make You Drunk off Aroma |
 Wine Aroma Kits Train Your Nose For Wine Tasting |
 Scented Lights The O! Cap Emits Colour and Fragrance... and Looks Like Pacman! (GALLERY) |
 Flammable Pop Art Scented Candles by Keith Haring for Nuit Blanche |
 Scented Pencils ‘Smencils’ Give You an Unexpected Treat When You Sketch (GALLERY) |
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