65 Scentvertising Innovations Edit
Olfactory Marketing by Real Estate Agents, Movies, Musicians & More

Scentvertising, or targeting the sense of smell in advertising, is one of the most powerful ways to tap into the consumer mind. Our olfactory senses are strongly linked to memory and can form very strong—both positive and negative—associations with a person, place or thing. This cluster of scentvertising innovations examines some of the cutting edge ways businesses are tapping into our powerful sense of smell to win over customers.