Caribou Coffee Bus Shelters Promote 'Hot 'n Wholesome' Menu

By: Katie Cordrey - Published: Jan 15, 2011 • References: adweek.blogs & adrants
Caribou Coffee bus shelters are warming commuters while promoting the new 'Hot 'n Wholesome' breakfast menu. The toasty bus stops look like giant ovens, complete with actual heat-producing coils.

Colle+McVoy in Minneapolis came up with the Caribou Coffee bus shelter idea as a way to increase awareness of Caribou's new hot breakfast sandwiches. It's a cozy promotion that's sure to make a lot of people warm and happy whether or not they eat Caribou Coffee's Hot 'n Wholesome food. Stats for People-Warming Ovens Trending: Older & Buzzing
Research: 27,298 clicks in 279 w
Interest: 4 minutes
Concept: Caribou Coffee Bus Shelters
Related: 51 examples / 39 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: sophisticated transit stops, scentvertising, and sticky advertising.