Caribou Coffee Bus Shelters Promote 'Hot 'n Wholesome' Menu

By: Katie Cordrey - Jan 15, 2011
References: adweek.blogs & adrants
Caribou Coffee bus shelters are warming commuters while promoting the new 'Hot 'n Wholesome' breakfast menu. The toasty bus stops look like giant ovens, complete with actual heat-producing coils.

Colle+McVoy in Minneapolis came up with the Caribou Coffee bus shelter idea as a way to increase awareness of Caribou's new hot breakfast sandwiches. It's a cozy promotion that's sure to make a lot of people warm and happy whether or not they eat Caribou Coffee's Hot 'n Wholesome food.