Caribou Coffee bus shelters are warming commuters while promoting the new 'Hot 'n Wholesome' breakfast menu. The toasty bus stops look like giant ovens, complete with actual heat-producing coils.
Colle+McVoy in Minneapolis came up with the Caribou Coffee bus shelter idea as a way to increase awareness of Caribou's new hot breakfast sandwiches. It's a cozy promotion that's sure to make a lot of people warm and happy whether or not they eat Caribou Coffee's Hot 'n Wholesome food.
What Makes This Trend Stand Out
- Bus Shelter Advertising
- Opportunity for brands to get creative with interactive and eye-catching shelters that provide value beyond advertising.
- Experiential Marketing
- Advancement of unique and memorable advertising methods that target people in unexpected places like bus stops, leading to higher customer retention.
- Innovative Point-of-sale Marketing
- Brands can incorporate unconventional elements to create buzz and increase awareness of new menu items and products.
Sectors Adopting This
- Food and Beverage
- Incorporating experiential and innovative marketing strategies, like unique bus stop advertising, can increase sales for new menu items and products.
- Advertising
- Creating interactive and eye-catching bus shelters can provide value beyond advertising, leading to heightened brand awareness and customer engagement.
- Retail
- Exploring innovative advertising methods, through interactive point-of-sale marketing, can be used to drive store or product traffic and encourage customer loyalty.
