The newest Muscle Milk campaign is all about the fictional "You, Your Awesome Body, and You" show--a talk show with sport superstars.
The advertisements feature Super Bowl champion Clay Matthews and all-star left fielder Ryan Braun, who try to explain unusual occurrences in their daily lives. In one instance, Clay Matthews gets fined for his muscles being too large. For Ryan Braun, he experiences odd female doctor requests to remove his shirt when it's completely unnecessary.
The commercials are hysterical thanks to the television host, who considers himself to be just like the two sports stars. The host also delivers a terrific explanation as to why these oddities are occurring; all because of Muscle Milk.
As the Muscle Milk campaign continues, it will also feature radio and online components.
Stats for Silly Sport Talk Shows
Trending: Older & Chilly
Research: 1,192 clicks in 266 w
Interest: 4 minutes
Concept: Muscle Milk
Related: 51 examples / 39 photos
Segment: Males, 18-35
Comparison Set: 19 similar articles, including: slip-on milk bottles, 11 super bowl ads leaked pre-game, and sentient cookie campaigns.
11 Super Bowl Ads Leaked Pre-Game
Slip-On Milk Bottles
Sentient Cookie Campaigns
Spilt Milk Merchandising
Dairy Debate Videos