The Pledge Turd Ad Takes the Challenge of Burnishing Excrement

By: Amelia Roblin - Published: Mar 26, 2011 • References: pledge & adsoftheworld
If you thought there was a limit to the surfaces that you can salvage, take a look at this Pledge Turd ad. Challenging consumers to the task of polishing even objects that embody the very formation of filth, the brand admittedly does make feces look pretty fantastic.

The print ad was designed by The Raft advertising agency, and offers an unexpected image when it comes to the furniture cleaning product. Albeit crude, the campaign presents a slightly poetic symbol, reminiscent of the story of Midas and the things he touches that turn to gold.

As a segue to a suggestion of bathroom cleaning products, this Pledge Turd ad makes cleaning the bathroom counter and even the crapper seem like a sinch compared polishing poop. Stats for Dazzling Dung Campaigns Trending: Older & Mild
Research: 3,362 clicks in 269 w
Interest: 2.2 minutes
Concept: Pledge Turd Ad
Related: 52 examples / 40 photos
Segment: Females, 18-55
Comparison Set: 19 similar articles, including: upgraded hotel points programs, behavior-checking bracelets, and pixelated sitcom characters.