These Oreo and Milk Ads Establish a Committed Relationship

By: Amelia Roblin - Published: Mar 12, 2011 • References: pixonal & adsoftheworld
One of the best marketing moves a company can make is to link its product with an irreplaceable other, and that's exactly what you can see in these Oreo and Milk ads. The creamy white beverage is a staple in most diets worldwide, and in associating the sandwich biscuit with the milk that many drink multiple times each day, Oreo has effectively conditioned hourly cravings in its consumers.

Created by the Pixonal advertising agency of Egypt, these print ads associate the chocolate and cream cookies with milk by making the following statements in conjunction with clever images: "milk's favorite breakfast," "milk's favorite cookie" and "milk's favorite pampering technique." Throughout the Oreo and Milk ads, the two edibles are inseparable, making it harder to think of one without the other. Stats for Sentient Cookie Campaigns Trending: Older & Mild
Research: 6,857 clicks in 271 w
Interest: 4 minutes
Concept: Oreo And Milk Ads
Related: 81 examples / 62 photos
Segment: Females, 12-55
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