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Top 100 Marketing Trends in August

From Gourmet Airplane Menus to Emotive Food Packaging

— August 4, 2015 — Marketing
The top August 2015 marketing trends showcase the progression from traditional advertising means to that of experience-based ones as well as the new interest in providing an greater customer value.

Innovative gourmet airplane menus like that offered by Qatar Airways seeks to elevate the air travel experience through upscale food and beverage. By improving one of the most frustrating parts of consumer travel, the airline is sure to woo new clientele and brand themselves as leaders in the airplane menu realm.

Emotive food packaging and branding that makes use of wholesome characters seek to align the product with the artisan and slow food lifestyles.

The Pimm's Wimbledon 2015 pop-up bar was a whimsical, tea party-inspired brand experience that staged an idyllic scene in tune with the Diageo brand's aspirational lifestyle aesthetic.

The top August 2015 marketing trends provide insight into the necessary methods when aiming to market to digital natives.
6.8
Score
Popularity
Activity
Freshness
99
Historical Home Charts
Historical Home Charts
The Architecture of American Houses Looks at the Change in Exterior Design
<
98
Manchester-Branded Gins
Manchester-Branded Gins
This English Spirit is Named After the Ancient Gin Pioneer Thomas Dakin
<
97
Fast Food Fruit Smoothies
Fast Food Fruit Smoothies
These Low-Fat Smoothies are the Newest Edition to Dunkin' Donuts' Menu
<
96
Mindful Water Taps
Mindful Water Taps
WWF Reveals the Water Consumption Journey with a Special Sink
<
95
Spa Resort Fashions
Spa Resort Fashions
This Fashion Line Fuses Pure White Attire with Delicate Floral Embroidering
<
94
Newspaper Beer Labels
Newspaper Beer Labels
This Line of Mr. Smith Beers are Labeled with Mysterious Newspaper Articles
<
93
Celebratory Beer Branding
Celebratory Beer Branding
This Beer Company Celebrates Its Anniversary with a Brand New Brew
<
92
Hip Monochromatic Bars
Hip Monochromatic Bars
Bulmers' Black and White Bar is Completely Devoid of Color
<
91
Embossed Coffee Cups
Embossed Coffee Cups
Pando's Paper Coffee Cup Design Insulates and Provides a Good Grip
<
90
Dippable Cookie Snacks
Dippable Cookie Snacks
Hershey's Snacksters Combine Cookie Sticks with a Chocolate Dip
<
89
Elephant Sanctuary Domes
Elephant Sanctuary Domes
This Elephant House Features a Wooden Roof and Swimming Pools
<
88
Payment-Enabling Rewards Systems
Payment-Enabling Rewards Systems
Pay with Rewards is a Digital Innovation for MasterCard Holders
<
87
Tangled Headphone Ads
Tangled Headphone Ads
These Insect-Mimicking Wire Ads Promote Sony's Retractable Headphones
<
86
Couture Cartoon Fragrances
Couture Cartoon Fragrances
This Limited-Edition Lavin Fragrance Has a Quirky Feminine Cartoon Face
<
85
Powerful Travel Campaigns
Powerful Travel Campaigns
Selim Ben Hadj Yahia Focuses on Tragic World Events to Encourage Travel
<
84
Arctic-Saving T-Shirt Ads
Arctic-Saving T-Shirt Ads
This Campaign was Created by Vivienne Westwood & Andy Gotts MBE
<
83
Pearl Eyewear Ads
Pearl Eyewear Ads
16-Year-Old Lily-Rose Depp Stars in Her First Major Campaign for Chanel
<
82
Illusory Swim Trunks
Illusory Swim Trunks
These Black & White Swimming Shorts Incorporate Geometric Patterns
<
81
Peel-Back Snack Packs
Peel-Back Snack Packs
These Healthy On-the-Go Snacks are Perfectly Portioned and Full of Flavor
<
80
Interactive Cocktail Websites
Interactive Cocktail Websites
This Site Shares How-To Videos to Make Hendrick’s Gin Drinks
<
79
Virtual Kimono Fittings
Virtual Kimono Fittings
The Matsuya Department Store Now Offers a Virtual Fitting Service
<
78
Branded Meditation Podcasts
Branded Meditation Podcasts
Lululemon's Guided Meditation Podcasts Inspire Introspection
<
77
Tape-Made Shoes
Tape-Made Shoes
The Orion Footwear Shoe's Upper is Made of Waterproof Scotchgard Tape
<
76
Colorblocked Wine Bottles
Colorblocked Wine Bottles
Djurdjic Winery's Unique Wine Bottles are Branded with a Single Color
<
75
Gourmet Airplane Menus
Gourmet Airplane Menus
The New Qatar Airways Menu is Revamped for Business Class Flyers
<
74
Quirky Infographic Resumes
Quirky Infographic Resumes
Maria Vasquez Reina's Black and White CV Design Includes a Package
<
73
Fiesta Snack Packages
Fiesta Snack Packages
These Snack Bags are Covered in Hand-Illustrated Mexico-Themed Art
<
72
Adventurous Skincare Brands
Adventurous Skincare Brands
This Male Skincare Line Honors Mt. Everest Conqueror Tenzing
<
71
Embroidered Sports Logos
Embroidered Sports Logos
These Iconic Brand Logos are Adorned with Hand-Stitched Flowers
<
70
Mismatched Toy Ads
Mismatched Toy Ads
This Ad by Honda Uses Dolls to Remind Customers to Use Original Car Parts
<
69
Cobranded Designer Teas
Cobranded Designer Teas
These Kusmi Tea Tins Were Designed by Jean Paul Gaultier
<
68
Modernized Garage Retail Stores
Modernized Garage Retail Stores
This Sporting Goods Shop Presents Modern Attire in a Retro Space
<
67
Sharing Theory Books
Sharing Theory Books
Shareology Investigates the History, Power and Strategies of Human Connection
<
66
Animalistic Beer Labels
Animalistic Beer Labels
Bootstrap Brewing's Beer Cans are Illustrated with Aggressive Animals
<
65
Marionette Fashion Campaigns
Marionette Fashion Campaigns
The Kendall Jenner Fendi Ads is Dark and Moody Yet Subtly Playful
<
64
Labeled Typography Packaging
Labeled Typography Packaging
The Kitchen's Prepared Meals Use Minimalist Icons, Colors & Texts
<
63
Bottle-Packaged Portfolios
Bottle-Packaged Portfolios
This Portfolio is Presented Through an Interactive Message in a Bottle
<
62
Candle-Powered Phone Chargers
Candle-Powered Phone Chargers
This USB-Connected Candle Charger Uses Heat to Power Phones
<
61
Grass Eyelashes
Grass Eyelashes
These False Eyelashes by Mary Graham are Made of Blades of Grass and Pine Needles
<
60
Fish-Flavored Candies
Fish-Flavored Candies
This Unique Candy from UHA and Sanrio Looks and Tastes Like Salmon
<
59
Couture Chocolate Pop-Up Shops
Couture Chocolate Pop-Up Shops
The 'jcoco' Shop Lets Guest Touch, Taste & Experience Luxury Cocoa
<
58
Video Marketing Infographics
Video Marketing Infographics
This Infographic Traces the Relationship Between Millennials & Video
<
57
Aussie E-Tailer Pop-Up Shops
Aussie E-Tailer Pop-Up Shops
Online Retailer BNKR Has Opened a Pop-Up in Downtown LA
<
56
Transformative Shoulder Bags
Transformative Shoulder Bags
By Repositioning the Strap, the Be Bag Concept Turns into a Backpack
<
55
Street Party Dessert Launches
Street Party Dessert Launches
Magnum Launched Two New Ice Creams with a London Street Party
<
54
Heroic Clothing Displays
Heroic Clothing Displays
Eight Inc Presents Its Products as Essentials of a 'Superhero Closet'
<
53
Exercise-Dependendant Water Machines
Exercise-Dependendant Water Machines
This Machine Requires Users to Run for Clean Drinking Water
<
52
Shark-Infested Storefront Windows
Shark-Infested Storefront Windows
This Aquarium Window in Budapest Was Designed by KISSMIKLOS
<
51
Layered Sweater Lookbooks
Layered Sweater Lookbooks
The Free People Pre-Fall 2015 Collection is Modeled by Andreea Diaconu
<
50
Furniture Sweet Shops
Furniture Sweet Shops
IKEA Canada Will Soon Feature 'Pick and Mix' Candy Shop Stations
<
49
Minuscule Design Portfolios
Minuscule Design Portfolios
This Small Design Portfolio Comes with Its Own Magnifying Glass
<
48
Expansive Digital Summits
Expansive Digital Summits
The Detroit Digital Summit (SPONSORED)
<
47
Sultry Sibling Campaigns
Sultry Sibling Campaigns
The New Balmain Line Editorials Feature Modeling Sibling Spreads
<
46
In-Car Snack Bags
In-Car Snack Bags
Robbie's Tear N' Serve Packaging Provides an Eat-on-the-Go Solution
<
45
Celebrity Designer Pop-Up Retail
Celebrity Designer Pop-Up Retail
The House of Harlow 1960 Pop-Up Shop is a First for the Brand
<
44
Age-Defying Ad Campaigns
Age-Defying Ad Campaigns
This Refreshing Ad Campaign Fights Ageism in the Beauty Industry
<
43
Luxury Members-Only Cinemas
Luxury Members-Only Cinemas
iPic Theaters is a Chain of Upscale, Membership-Based Cinemas
<
42
Oversized Shopping Centers
Oversized Shopping Centers
The Oasis Mall Will Contain 500 Shops & 17 Movie Theaters
<
41
Bare Eyewear Shops
Bare Eyewear Shops
This Minimalist Eyewear Store Uses Bricks to Display Glasses
<
40
Familial Fashion Ads
Familial Fashion Ads
Dolce and Gabbana Paints a Picture of a Stylish Fashion Family
<
39
Social Travel Ads
Social Travel Ads
Loews Hotels' 'Travel for Real' Campaign Uses Authentic Instagram Photos
<
38
Barcelona-Inspired Swimwear
Barcelona-Inspired Swimwear
The William Tempest Swimsuit Line has One Bikini & One Pair of Trunks
<
37
Festival Fitness Gear
Festival Fitness Gear
This Yoga Clothing Collaboration Blends Freedom, Flexibility and Fitness
<
36
Celebrity Sports Bra Campaigns
Celebrity Sports Bra Campaigns
The New Under Armour Campaign Features Athletes and Supermodels
<
35
Phone Wall Campaigns
Phone Wall Campaigns
Shiyang He Creates Print Ads that Show the Downside of Connectivity
<
34
Female-Empowering Footwear Ads
Female-Empowering Footwear Ads
These Keds Ads Feature Female Role Models Such as Taylor Swift
<
33
Sci-Fi Winter Fashion
Sci-Fi Winter Fashion
The Moncler Fall/Winter Campaign Stars Lucky Blue Smith and Pyper America
<
32
Revolving Butter Packets
Revolving Butter Packets
This Butter Packaging Reveals the Product with a Rotating Compartment
<
31
Plush Robot Napping Beds
Plush Robot Napping Beds
This Baymax Bed is Based on a Character from Disney’s Big Hero 6 Flick
<
30
Contoured Soda Bottles
Contoured Soda Bottles
These Designers Re-imaged the Shape of Coca-Cola's Iconic Soda Bottle
<
29
Combination Dining Eateries
Combination Dining Eateries
The Honor Society Handcrafted Eatery Blends Fine & Fast Casual Dining
<
28
Tech-Savvy Luxury Trucks
Tech-Savvy Luxury Trucks
The Ford F-150 Limited Features LED Headlights and a 360-Degree Camera
<
27
Interactive Electronics Stores
Interactive Electronics Stores
This New Target Store Will Focus Excessively on Smart Devices
<
26
Brown Bag Food Packaging
Brown Bag Food Packaging
This Natural & Organic Food Company Uses Brown Bags to Label Its Products
<
25
Homey Craft Shops
Homey Craft Shops
Pony Craft's Cozy Store Makes the Search for Materials Organized
<
24
Indoor Rustic Markets
Indoor Rustic Markets
The Nuttery Bar Offers Gourmet Treats From Hanging Wooden Trays
<
23
Experiential Coffee Boutiques
Experiential Coffee Boutiques
Nespresso's Flagship Coffee Store Encourages Tasting and Discovery
<
22
Open-Concept Jewelry Shops
Open-Concept Jewelry Shops
Pandora's New Jewelry Store Design Increases Interaction
<
21
Savory Cocktail Pop-Up Bars
Savory Cocktail Pop-Up Bars
Crackers Brand Jacob's Hosted a Snacktail Bar in London's Soho
<
20
Pegboard Jewelry Displays
Pegboard Jewelry Displays
Amber Dream's Jewelry Store Displays Include Wall Pegs and Mock Trees
<
19
Cubical Stationery Shops
Cubical Stationery Shops
Kyvos Plays Up Its Cube-Inspired Branding with Interior Design
<
18
Wine Party Tour Buses
Wine Party Tour Buses
This Sparkling Wine Party Bus is an Upcycled 1968 London Routemaster
<
17
Body-Positive Superheroes
Body-Positive Superheroes
This Campaign Recreates ESPN's Body-Positive Issue with Nude Superheroes
<
16
Epicurean Vending Machines
Epicurean Vending Machines
Mormedi 'Button Gourmet' Shop Doles Out Cold Drinks and Hot Food
<
15
Giant Outdoor Ball Pits
Giant Outdoor Ball Pits
This Ball Pool Was Part of a Promotional Event for a New IKEA Store
<
14
Opulent Champagne Eatery Pop-Ups
Opulent Champagne Eatery Pop-Ups
Krug Champagne Created an Upscale Fish & Chips Pop-Up for London
<
13
Sensorial Coffee Bar Pop-Ups
Sensorial Coffee Bar Pop-Ups
The Nespresso Connoisseur Club Experience is Multifaceted
<
12
Emotive Food Packaging
Emotive Food Packaging
This Rustic Packaging Range Uses Emotional, Story-Based Marketing
<
11
Glam Rock Fashion Catalogs
Glam Rock Fashion Catalogs
Roberto Cavalli's Latest Menswear Range is Opulent and Vibrant
<
10
Wizardly Brand Activations
Wizardly Brand Activations
This Diagon Alley Event Took Place at London's King's Cross Station
<
9
Ice Cream Bar Pop-Ups
Ice Cream Bar Pop-Ups
Magnum's London Pleasure Store Lets You Customize Your Own Dessert
<
8
Vibrant Pop-Up Vodka Bars
Vibrant Pop-Up Vodka Bars
The Ciroc 'London Riviera' Pop-Up Will Be Open for Five Months
<
7
Upscale Water Brand Pop-Ups
Upscale Water Brand Pop-Ups
The Evian Pop-Up Experience Opened Ahead of Wimbledon 2015
<
6
Chic French Bakery Branding
Chic French Bakery Branding
Boulangerie 41 is a French Patisserie Located in Mexico
<
5
Enchanting Garden Pop-Ups
Enchanting Garden Pop-Ups
The Comfort Intense Garden Showcases the Brand's New Fragrances
<
4
Glamorous Beauty Pop-Ups
Glamorous Beauty Pop-Ups
Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar
<
3
Market-Style Food Stores
Market-Style Food Stores
The Home Park High Quality Food Store Designs are Separated by Function
<
2
Urban Water Slide Events
Urban Water Slide Events
Lipton Ice Tea Recently Created a 100-Meter-Long 'Rise & Slide'
<
1
Branded Experiential Pop-Up Bars
Branded Experiential Pop-Up Bars
This Fun Pimm's Pop-up Teapot Bar Was at Wimbledon 2015
<