Selim Ben Hadj Yahia is a Tunisian director of a communications agency who has created an incredibly powerful campaign in support of travel in Sousse. After the tragic mass shooting on one of its beaches that left 38 tourists dead, it's only natural that people have been afraid to visit the city.
Yet through a series of images just as tragic, if not more so, Selim Ben Hadj Yahia shows people who the ultimate winner is if such travel is avoided. An image of the World Trade Center under attack is overlaid with the question, "Would you stop visiting New York?" A similar sentiment is explored with London and Paris. Selim Ben Hadj Yahia hopes these images will change people's perspective in a positive way.