This awe-inspiring aquarium window display was designed by KISSMIKLOS for Budapest design boutique MONO. The shark-infested window was conceived to grab the attention of passersby and proves the art and design brand's ability to think outside-of-the-box. The effect of the dramatic window is amplified when it is lit up at night, giving off a dreamy blue-green color. The windows bring attention to MONO's summer sale that is currently ongoing.
This example of storefront marketing borders on emotional marketing, given that it will likely inspire some kind of visceral reaction from pedestrians. The aquarium window is also sure to be buzzed about on social media based on its shareability. As a design concept store, such innovative stunts are arguably necessary when aiming to differentiate themselves from competitors.