New York and Iceland-based artist James Merry has transformed globally popular sports logos into delicate flower-growing pieces of artwork. Using embroidery and stitching, brand logos such as Nike, Fila and Umbro have been decorated with flowers and mushrooms to give them a softer image.
These playful embroideries bring a vibrant splash of color and nature to the otherwise simple and traditional sports logos. The stitching can be presented on bags, shirts and pants to add an artistic twist to these iconic sports logos.
While these logos are decorated with simple and colorful thread to stitch the floral art, Merry has also embroidered stage costumes for the artist Björk using lace, pearls and latex.