These August 2015 sports trends range from pet-accompanying fitness classes to athletic video games that celebrate girl power. As pets continue to attain family member statuses, the fitness industry is taking notice and launching ventures like canine and feline yoga classes that let pet owners get centered alongside their furry friend.
In addition to these niche fitness experiences, others include brewery workouts that use wine and beer as a health incentive along with chocolate-focused diet plans that let health buffs indulge while shedding pounds.
When examining the month's marketing trends, female athlete video games and feminist sport campaigns stand out. As women become more recognized within the world of sports, retailers are recognizing girl power and are marketing their products with a message that encourages consumers to be strong rather than traditionally sexy.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
