This humorous ad honors England's rugby team while simultaneously promoting a tribute concert taking place in the O2 arena. The ad features muscular athletic rugby players being carried on the shoulders of fans as they are guided to the O2 area.
The ad aims to showcase the dedicated fan support that is given to England's rugby team. Fans are encouraged to display their support through the 'Wear the Rose' campaign. The humorous ad shows fans physically carrying the rugby team, but it is also a powerful metaphor that emphasizes the fan's emotional support given to the team.
In collaboration with the Rugby Football Union, the tribute concert will be hosted by the musical performers of the band Take That. The ultimate goal for the concert is to "show how the power of team support can boost morale and team spirit."