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Wine Fight Festivals

Clean the Sky - Positive Eco Trends & Breakthroughs

This Annual Rioja Festival Wine Fight in Spain Sloshes 130,000 Liters of Wine

— July 2, 2015 — Lifestyle
This annual wine fight takes place in the intimate foothills of Bilibio mountain in Spain. Each year this massive event brings together about 10,000 people armed with buckets and water guns filled with red wine.

This traditional began as a celebration of St Peter’s Feast Day, which happens on June 29. The town of Haro in La Rioja has kept the 'La Batalla de Vino de Haro' an ongoing tradition. This year the wine fight saw the spillage of 130,000 liters of wine during the Rioja Festival.

This adult version of a water fight is a great way to spend an entire summer day. The event itself kicks off on June 28 and tends to lead into June 29. With ruined clothing and wine-soaked hair this fun tradition leaves guests giddy and filled with delicious Spanish wine.
Trend Themes
1. Wine Fight Festivals - Explore the rising popularity of wine fight festivals as a unique and exciting event for wine enthusiasts to gather and enjoy.
2. Spanish Wine Industry - Identify the potential for the Spanish wine industry to leverage wine fight festivals as a way to attract tourists and promote their products.
3. Wine Tourism - Discover the trend of wine tourism, where travelers seek out destinations that offer immersive wine experiences such as wine fight festivals.
Industry Implications
1. Event Planning - Highlight disruptive innovation opportunities in event planning to create and organize wine fight festivals that cater to the growing demand.
2. Wine and Beverage - Explore how the wine and beverage industry can capitalize on wine fight festivals by partnering with event organizers to showcase their products.
3. Tourism and Hospitality - Identify potential disruptive innovation opportunities in the tourism and hospitality industry to accommodate the influx of visitors attracted to wine fight festivals.
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