The NBA's Atlanta Hawks uniform has transformed into a neon-adorning basketball jersey complete with matching shorts, sock and kicks. The re-invented uniforms retain the essence of the traditional basketball uniforms but with some innovative new aspects.
The 2015 Atlanta Hawks uniform now features a feather pattern that reflects a vicious swooping hawk launching at its prey. The bright red and white colors combined with neon green and solid black create a uniform of authority and bold presence. The logo of the hawk with a circular frame represents the unity of past and present players as well as each and every individual who supports and aids in the team's success from fans to coaches.
The main goal for this uniform was to present the visual identity of the basketball team without using any words. The uniform conveys the past, present and future of the team.