Branding agency Viewpoint has designed Shakesbeer's line of Mr. Smith beer labels, which incorporate bold colors and mysterious newspaper illustrations The newest line of brews is called M. Smith and it has associated itself with the iconic name because many people know the name but no one knows the mysterious man's face.
To evoke a sense of curiosity into each consumer, the idea for portraying Mr. Smith is a unique marketing tactic. The mysterious beer labels feature Mr. Smith on the bottle reading the paper but the only visible parts of the faceless man are his hat, hands and crossed legs.
There are three Mr. Smith beers of craft beer, superior ale and strong fine ale. Each style has a color to match in order to make the differentiation between the three styles simple and easy for consumers.
What's Driving This Trend
- Mysterious Branding
- Brands using mysterious and enigmatic elements in their branding to evoke consumer curiosity and engagement.
- Visual Storytelling
- Utilizing visual elements, such as newspaper illustrations, to tell a story and create an emotional connection with consumers.
- Simplified Differentiation
- Streamlining product differentiation through color-coding to make it easier for consumers to identify and choose between different styles or variations.
Who This Affects Most
- Craft Beer
- Craft breweries incorporating unique and captivating labeling strategies to stand out in the competitive beer industry.
- Branding and Design
- Branding agencies and designers exploring unconventional and memorable approaches to create impactful and engaging brand identities.
- Newspaper Publishing
- Newspaper publishers exploring collaborations with brands to provide unique illustration and storytelling opportunities for marketing purposes.
