Kingston University graduate Mary Graham has created nature-inspired false eyelashes using blades of grass and pine needles. The foliage lashes called 'Natural Lashes' were designed to address the falsely labeled cosmetic products that claim to be "natural."
These lashes add a creative twist to daily lash-enhancing products. Each blade of grass and pine needle used in the project was found in Mary Graham's local park. A photo shoot was conducted to capture and present this graduate's stance against false advertising in the cosmetic industry. These images were printed and published in a magazine-mimicking book.
Each lash was attached to the subject's skin using natural glue made from eggs and snow. This further solidifies the all-natural theme of this project. The powerful campaign combines the beauty of nature while addressing the reality of false advertising.