Faking Awesome

A range of innovations create the illusion of wealth, despite the credit crunch

Implications - These products create false illusions and reflect the fascination with image. In the 2008 report, we likened it to wealthy individuals who dressed simply or the less affluent who coveted counterfeit brands. With the credit crises leading into 2009, consumers will seek to uphold their economic reputations.
SCORE 5.7
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452,856 Total Clicks
Jun 08 - Oct 08
V. Hot
Pop CultureMarketingCredit Crunch
Featured Examples
Faking Stupid - Paris Hilton for President + 10 Reasons She's Smarter Than You
SCORE 6.4
Warm 70,502 Clicks Pub: Aug 7, 08
Faking Stupid
Paris Hilton for President + 10 Reasons She's Smarter Than You
Did you know that Paris Hilton memorized her lines for the ‘Paris Hilton for President’ ad / reaction to McCain? She did… and that’s just one of the reasons why she’s not really a tart. She’s… [More]
Faking Lesbianism? - Katy Perry's 'I Kissed a Girl' is Billboard's 1000th #1
SCORE 5
Average 35,819 Clicks Pub: Jun 29, 08
Faking Lesbianism?
Katy Perry's 'I Kissed a Girl' is Billboard's 1000th #1
Singer songwriter Katy Perry, a Pastors' daughter, used to sing christian music about God. Now she's singing a different tune about kissing a girl (and liking it) that has just topped the US charts. I… [More]
Counterfit Shoes Brand YOU - Fake Nikes Tattoo Your Feet
SCORE 6.1
Warm 22,298 Clicks Pub: Jul 30, 08
Counterfit Shoes Brand YOU
Fake Nikes Tattoo Your Feet
Fraudulent, imitation, bogus, counterfeit, knock-off, fake... whatever word you choose to describe non-licensed brand names products, they still remain somewhat of a novelty. The quality of these products,… [More]
Anti-Theft Lunch Bags - Fake Mold Sherwood Forlee Plastic Bags
SCORE 6.5
Warm 61,420 Clicks Pub: Sep 8, 08
Anti-Theft Lunch Bags
Fake Mold Sherwood Forlee Plastic Bags
The anti-theft lunch bag is guaranteed to put even the hungriest thief off for it looks like your sandwich has flora. But it’s just a trick - the green stuff is just the pattern on the plastic zip lock!… [More]
Faking Olympic Fireworks  - Beijing Olympic Footprints were CG Fakes
SCORE 5.9
Warm 7,913 Clicks Pub: Aug 11, 08
Faking Olympic Fireworks
Beijing Olympic Footprints were CG Fakes
The Beijing Times has revealed that the fireworks footprint sequence seen by millions of viewers tuning in from all over the world was really computer generated. The 29 fireworks footprints were all actually… [More]
Fake Metal Bikinis - 'Organic Armor' Bustier Sets
SCORE 4
Mild 25,321 Clicks Pub: Jul 19, 08
Fake Metal Bikinis
'Organic Armor' Bustier Sets
These warrior-wear ‘Bustier Sets’ are part of Paul Hersey’s ‘Organic Armor’ collection. The bustier sets may look like they would weight you down with pounds of uncomfortable metal, but the opposite… [More]
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