A range of innovations create the illusion of wealth, despite the credit crunch
Implications - These products create false illusions and reflect the fascination with image. In the 2008 report, we likened it to wealthy individuals who dressed simply or the less affluent who coveted counterfeit brands. With the credit crises leading into 2009, consumers will seek to uphold their economic reputations.
Trend Themes
-
Counterfeit Products — Consumer demand for counterfeit designer products reflect the fascination with image, offering potential disruptive innovation opportunities for businesses to create new and unique counterfeit items that satisfy demand for designer products.
-
Faux Branding — The popularity of creating faux branding or imitating well-known brands presents disruptive innovation opportunities for new companies to create similar-looking products and services that resonate with consumers who place high importance on image and status.
-
Computer-generated Imagery — The use of computer-generated imagery or special effects to create impressive visual spectacles such as the fireworks footprints during the Beijing Olympics offers disruptive innovation opportunities for businesses to create unique and memorable experiences for consumers.
Industry Implications
-
Fashion — Counterfeit designer products and faux branding have a significant impact on the fashion industry, particularly in luxury goods, presenting disruptive innovation opportunities for companies to create new counterfeit fashion items that resonate with consumers.
-
Entertainment — The use of computer-generated imagery to create impressive visual spectacles in events such as the Beijing Olympics presents disruptive innovation opportunities for companies in the entertainment industry to create unique and spectacular visual experiences for consumers.
-
Consumer Goods — The creation of innovative designs that fake everyday items such as moldy anti-theft lunch bags presents disruptive innovation opportunities for companies in the consumer goods industry to create new products that reflect the fascination with image or offer unique product design.
11 Featured, 3 Examples:
453,600 Total Clicks
Date Range:
Jun 08 — Oct 08
Trending:
V. Hot
Consumer Insight Topics:
