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Faking Awesome

A range of innovations create the illusion of wealth, despite the credit crunch

Implications - These products create false illusions and reflect the fascination with image. In the 2008 report, we likened it to wealthy individuals who dressed simply or the less affluent who coveted counterfeit brands. With the credit crises leading into 2009, consumers will seek to uphold their economic reputations.
12 Featured, 5 Examples:
557,499 Total Clicks
Date Range:
Jun 08 — Oct 08
V. Hot
Consumer Insight Topics:

Featured Examples

Faking Stupid
Faking Stupid
Paris Hilton for President + 10 Reasons She's Smarter Than You
Did you know that Paris Hilton memorized her lines for the ‘Paris Hilton for President’ ad / reaction to McCain? She did… and that’s just one of the reasons why she’s not really a tart. She’s… MORE
Faking Lesbianism?
Faking Lesbianism?
Katy Perry's 'I Kissed a Girl' is Billboard's 1000th #1
Singer songwriter Katy Perry, a Pastors' daughter, used to sing christian music about God. Now she's singing a different tune about kissing a girl (and liking it) that has just topped the US charts. I… MORE
Counterfit Shoes Brand YOU
Counterfit Shoes Brand YOU
Fake Nikes Tattoo Your Feet
Fraudulent, imitation, bogus, counterfeit, knock-off, fake... whatever word you choose to describe non-licensed brand names products, they still remain somewhat of a novelty. The quality of these products,… MORE
Anti-Theft Lunch Bags
Anti-Theft Lunch Bags
Fake Mold Sherwood Forlee Plastic Bags
The anti-theft lunch bag is guaranteed to put even the hungriest thief off for it looks like your sandwich has flora. But it’s just a trick - the green stuff is just the pattern on the plastic zip lock!… MORE
Faking Olympic Fireworks
Faking Olympic Fireworks
Beijing Olympic Footprints were CG Fakes
The Beijing Times has revealed that the fireworks footprint sequence seen by millions of viewers tuning in from all over the world was really computer generated. The 29 fireworks footprints were all actually… MORE
Fake Metal Bikinis
Fake Metal Bikinis
'Organic Armor' Bustier Sets
These warrior-wear ‘Bustier Sets’ are part of Paul Hersey’s ‘Organic Armor’ collection. The bustier sets may look like they would weight you down with pounds of uncomfortable metal, but the opposite… MORE
Fake Food Wallets
Fake Food Wallets
Toast and Bacon Wallets
This item is just plain silly. The wallet resembling a buttered piece of toast is rather realistic, or at least more so than the uncooked bacon wallet. Regardless of this, the $9.95 price tag for this… MORE
Faking Status With Counterfeit Cars
Faking Status With Counterfeit Cars
Knock Off Ferraris
We've seen knock off Gucci bags, Prada wallets, Rolex watches and Dior sunglasses. China sells loads of fake iPods and iPhones. And, while we've seen people try to fake luxury but adding big brand emblems… MORE
Faking Street Cred
Faking Street Cred
Hero Tattoos
These are called Hero Tattoos and what they do is fake street cred. So for example, If someone takes a nasty, embarrassing spill and sustains a cut that needs stitches, they can get a tattoo claiming… MORE
Fake iPhone Landlines
Fake iPhone Landlines
The OpenFrame Home Phone
A few more years from now, it is possible that landlines will be considered prehistoric. With the presence of high tech innovations like Apple's iPhones, it's not that hard to imagine. The OpenFrame… MORE
Fake Inflatable Teapots
Fake Inflatable Teapots
Plastic T. Pot
What looks like a plastic, inflatable teapot is in reality a fun pot made of glazed porcelain. It is hard to believe it's not actually soft and squishy. It really looks like there is no way it could hold… MORE
Fake Electronics Made of Felt
Fake Electronics Made of Felt
Plush Portables
The designs in the gallery give us some more joy from designers. These pieces are from French textile artist Kmila Rodz, who lovingly creates plush, felt versions of popular portable electronic… MORE