Category
Lifestyle
Assisted Choices
Trend cluster
Category
Faking
Awesome
A range of innovations create the illusion of wealth, despite the credit crunch.
5.6
Trend score
Trend
What is the Faking Awesome trend?
Faking Awesome: These products create false illusions and reflect the fascination with image. In the 2008 report, we likened it to wealthy individuals who dressed simply or the less affluent who coveted counterfeit brands. With the credit crises leading into 2009, consumers will seek to uphold their economic reputations.
Trend themes
Themes within the Faking Awesome trend
Three behaviours holding the trend together01
Counterfeit products
Consumer demand for counterfeit designer products reflect the fascination with image, offering potential disruptive innovation opportunities for businesses to create new and unique counterfeit items that satisfy demand for designer products.
02
Faux branding
The popularity of creating faux branding or imitating well-known brands presents disruptive innovation opportunities for new companies to create similar-looking products and services that resonate with consumers who place high importance on image and status.
03
Computer-generated imagery
The use of computer-generated imagery or special effects to create impressive visual spectacles such as the fireworks footprints during the Beijing Olympics offers disruptive innovation opportunities for businesses to create unique and memorable experiences for consumers.
Industry implications
What the Faking Awesome trend means for industry
Where the trend changes the playbookFor
Fashion
Counterfeit designer products and faux branding have a significant impact on the fashion industry, particularly in luxury goods, presenting disruptive innovation opportunities for companies to create new counterfeit fashion items that resonate with consumers.
For
Entertainment
The use of computer-generated imagery to create impressive visual spectacles in events such as the Beijing Olympics presents disruptive innovation opportunities for companies in the entertainment industry to create unique and spectacular visual experiences for consumers.
For
Consumer goods
The creation of innovative designs that fake everyday items such as moldy anti-theft lunch bags presents disruptive innovation opportunities for companies in the consumer goods industry to create new products that reflect the fascination with image or offer unique product design.
Trend signals
Trend signals for Faking Awesome
Trend score 5.6 out of 10, from popularity 73%, activity 86%, freshness 8%.
Popularity73%
Activity86%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Faking Awesome trend
11 featured examples from Feb 29 to Sep 8, 2008CategoryPop Culture
Faking Lesbianism?
Katy Perry's 'I Kissed a Girl' is Billboard's 1000th #1
Opportunity for record labels and artists to capitalize on controversial and provocative music to increase album sales and gain media attention.
CategoryLife-Stages
Anti-Theft Lunch Bags
Fake Mold Sherwood Forlee Plastic Bags
Opportunity for disruptive innovation in the consumer goods industry by developing new anti-theft products with innovative features and designs.
CategoryWorld
Counterfit Shoes Brand YOU
Fake Nikes Tattoo Your Feet
The counterfeit footwear market presents both a challenge and an opportunity for footwear manufacturers to innovate and protect their brands by creating new anti-counterfeit techn…
CategoryLifestyle
Faking Olympic Fireworks
Beijing Olympic Footprints were CG Fakes
Exploring how computer-generated visual effects and virtual reality technology can enhance live events in various industries such as sports, music, and theatre.
CategoryFashion
Fake Metal Bikinis
'Organic Armor' Bustier Sets
Fashion companies can explore incorporating organic armor and similar materials to create lightweight everyday wear clothing items and accessories.
CategoryLifestyle
Fake Food Wallets
Toast and Bacon Wallets
Retailers can innovate by stocking and marketing whimsical food-themed items to lend a fun and humorous element to their offerings.
CategoryAutos
Faking Status With Counterfeit Cars
Knock Off Ferraris
Identifying opportunities for luxury car manufacturers to enhance their authentication processes and combat counterfeit car sales.
CategoryArt & Design
Faking Street Cred
Hero Tattoos
Disruptive innovation opportunity: Introduce new tattoo techniques or technologies that enable more intricate and hyper-realistic designs for storytelling tattoos.
CategoryTech
Fake iPhone Landlines
The OpenFrame Home Phone
Disruptive innovation opportunity: Revolutionize the telecommunications industry by developing innovative products that merge traditional landlines with smartphone functionality.
CategoryArt & Design
Fake Inflatable Teapots
Plastic T. Pot
Possibility to redefine traditional home decor items by incorporating unexpected materials and designs.
CategoryUnique
Fake Electronics Made of Felt
Plush Portables
The textile industry can explore the market potential of creating plush versions of popular electronic gadgets as a unique and creative product category.
