Trend cluster
Category

DIY
Green

Hobbyists are finding ways to make vehicles and homes greener.

Simple Solar ShinglesElectric AMP Converted SupercarsDIY Solar Powered Electric CarDIY Eco-Coolers

Trend

What is the DIY Green trend?

DIY Green: We saw eco DIY emerge in 2007, and in 2008, we saw it advance. Self-made green technology reflects the growing DIY and eco-movements. Innovations in both sectors hold mass appeal, particularly in societies concerned with saving money, discovering platforms for personal creativity, and the search for altruism.

Trend themes

Themes within the DIY Green trend

Three behaviours holding the trend together
01

DIY Eco Projects

The trend of eco-conscious consumers taking matters into their own hands by doing DIY eco projects and sharing instructions online is growing.

02

Green Technology Innovations

The rise in self-made green technology reflects the growing trend of eco and DIY movements.

03

Eco-conscious products

The mass eco-consciousness of today's consumers has created a stronger need for environmentally friendly products.

Industry implications

What the DIY Green trend means for industry

Where the trend changes the playbook
For

Renewable Energy Industry

The DIY and eco-movements may lead to disruption in the renewable energy industry as consumers become more empowered to create their own solutions.

For

Home Improvement Industry

The trend of DIY eco projects may disrupt the home improvement industry as more consumers seek to make their homes greener.

For

Auto Industry

The rise in eco-friendly DIY projects and green technology innovations may lead to disruption in the auto industry as consumers seek to create their own electric and solar-powered vehicles.

Trend signals

Trend signals for DIY Green

Trend score 4.4 out of 10, from popularity 56%, activity 67%, freshness 8%.

Popularity56%
Activity67%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe