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Faking Street Cred

Hero Tattoos

These are called Hero Tattoos and what they do is fake street cred.

So for example, If someone takes a nasty, embarrassing spill and sustains a cut that needs stitches, they can get a tattoo claiming that they got the scar fighting off an armed robber who slashed him with a knife. I'm making stuff up here but basically, that's the gist of it. If you have a scar that you acquired in a rather pedestrian, lackluster way, no problem. You can get a Hero tattoo saying that you got the scar saving a baby's life or something like that. At the moment, Hero tattoos are only available in German. Thank goodness for that.


Trend Themes
1. Fake Street Cred - Disruptive innovation opportunity: Develop a platform or service that allows people to create and customize their own fake street cred tattoos.
2. Scar Storytelling - Disruptive innovation opportunity: Create a brand or service that specializes in designing and applying tattoos that tell unique and empowering stories about scars.
3. Personal Branding Tattoos - Disruptive innovation opportunity: Explore the concept of using tattoos as a form of personal branding, allowing individuals to express their values, beliefs, and achievements through ink.
Industry Implications
1. Tattoo Industry - Disruptive innovation opportunity: Introduce new tattoo techniques or technologies that enable more intricate and hyper-realistic designs for storytelling tattoos.
2. Fashion Industry - Disruptive innovation opportunity: Collaborate with fashion brands to create clothing and accessories that complement and enhance the storytelling aspect of tattoos.
3. Personal Development Industry - Disruptive innovation opportunity: Develop a personalized coaching or self-improvement program that incorporates the use of tattoos as a tool for self-expression and empowerment.
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