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Hybridization

Combining product benefits to create super-goods

Implications - Hybridization of goods involves the amalgamation of two products proven culturally desirable to produce a single product with niche specifications or superior functionality. Instead of seeing competitors as threats, companies are collaborating to combine the best of both worlds for premium innovations.
Trend Themes
1. Product Hybridization - Companies are collaborating to produce niche products with superior functionalities by blending two culturally desirable items. There exists an opportunity for businesses to cater to clients with elite tastes through the combination of existing products.
2. Space-saving Design - Products that are easily stowed away are likely to be well-received, especially in crowded urban areas with little living space. Businesses can offer innovative solutions to storage problems to attract customers.
3. Multi-purpose Tools - By creating products that serve more than one purpose, businesses can offer customers greater value for money as well as the convenience of multi-use products. Companies can pursue the development of multi-purpose products for customers seeking efficiency and adaptability in their purchases.
Industry Implications
1. Fashion - Businesses can combine fashion styles from different cultures to create hybrid fashions for adventurous wearers who appreciate colorful textures and patterns.
2. Transportation - By designing vehicles that can travel on both rails and roads, businesses can reduce road traffic and save on transportation times, making freight delivery more efficient.
3. Product Design - Innovative businesses can tap into both environmental and customer needs through creating products that utilize multiple power sources such as gas, electric or solar energy, and offer features like warm-water washing and drying to add value.
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 9 Examples:
430,890 Total Clicks
Date Range:
Feb 08 — Oct 08
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Hybrid Bicycles (UPDATE)
Hybrid Bicycles (UPDATE)
Yamaha PAS Brace
The 'PAS Brace', is Yamaha Motor’s latest eight gear hybrid electric bicycle. The electric bike is targeted towards male consumers who like the controlled speed and sporty feel. The Yamaha PAS Brace… MORE
Brass-Knuckle Umbrella
Brass-Knuckle Umbrella
Umbuster
Knuckle is the new black in design! Only recently Trend Hunter featured a cluster of six bad-ass knuckle-inspired designs. And here we bring you yet another, a kick-ass brass knuckle umbrella. According… MORE
Super Hybrid Cars
Super Hybrid Cars
Antro Solo is Solar, Human & Gas-Electric
The Antro Solo from Hungary is a gas-electric hybrid car with a unique power arrangement that also utilizes solar energy. When all power sources fail, you can even peddle your way. The Antro Solo seats… MORE
Velcro Jacket
Velcro Jacket
Takkiainen
While the Takkiainen was designed to bring together lonely people who might happen to brush up against each other in a busy city, the most fantastic implication of the Velcro jackets is their possibility… MORE
Blow Drying Toilets
Blow Drying Toilets
Neorest AH Tankless Toilet
The tankless Neorest AH by Japanese Toto is a water-saving hybrid toilet that uses both inboard and outside water sources of about 5.5 litres per flush campared to the wasteful 13 litres used by traditional… MORE
Hybrid Trains-Semi Truck
Hybrid Trains-Semi Truck
The Silvertip Blade Runner
British engineering consultants, Silvertip Design, are throwing a hybrid into the transportation ring - only this hybrid doesn't involve fuel or alternative energy sources. This is a hybrid in the sense… MORE
Mega Gadget Hybrids
Mega Gadget Hybrids
X-Box 360 Handheld Is Microsoft Zune + X-Box 360 + Cell Phone
We all know that Microsoft's Zune did not live up to its hype and hasn't come close to being an 'iPod killer'. And with the success of the iPhone, it's certain that Microsoft will be tapping into a handheld… MORE
Coffee Calligraphy
Coffee Calligraphy
The Writing Spoon
This spoon and fountain pen hybrid designed by Spanish artist, Julie Mariscal is a 2-in-1 product pairing that actually makes sense. Mariscal’s Writing Spoon has an incision at its tip that turns it… MORE
Heated Snake Rugs
Heated Snake Rugs
The Eva
This is, unquestionably, the best rug ever featured on Trend Hunter, and I don't feel you can prove me wrong on this one. The Snake Rug (design name Eva) is by Britta Knuppel and is a glorious hybrid… MORE
Manimal Sculptures
Manimal Sculptures
Prodigious Products by Rebeca Gilling
Rebeca Gilling’s unusual human-animal hybrids are 3-D fantasy artwork. Some of her creations are mounted just like taxidermal work except that these were the figments of her fertile imagination. One… MORE
Urban Country Bumpkin Fashion
Urban Country Bumpkin Fashion
Katea Kochubei
I would have kept silent about this collection, and swallowed my feelings of amazement if I didn’t have such a deep love of “urban rural” fashion. I think this fashion collection, called “Gogol,” by Katea… MORE
Hanger Chair
Hanger Chair
Hang Your Clothes or Seat Your Guests
The Hanger Chair is based on one of our ultimate storage systems: the hanger. Perfect in small living spaces, this hybrid chair by designer Phillipe Malouin serves as seating and when not in use, they… MORE