Hypershockulation

Over-stimulation leading to addiction and numbness for extreme shock

Implications - With the aggressive use of violence in the media today, people have become numb to things that would have shocked them in the past. In order to ‘get a rush’ people are pushing into increasingly uncomfortable territory, from eating deadly foods to gaining pleasure from watching extreme stunts.
SCORE 5.6
Popularity
Activity
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177,132 Total Clicks
Feb 08 - Oct 08
Warm
Marketing
Featured Examples
Killer Heels - Cruel Designer Shoes
SCORE 6.8
Warm 134,395 Clicks Pub: Feb 7, 08
Killer Heels
Cruel Designer Shoes
We've seen some innovative shoe designs, but these are truly wicked. Ladies, you think you have a pair of shoes that kills? Unless you've worn some of these, you can't complain about having a tortured… [More]
HangBoarding - Trapeze Bolted to a Snowboard
SCORE 6.4
Warm 17,518 Clicks Pub: Mar 5, 08
HangBoarding
Trapeze Bolted to a Snowboard
In 2001, a Canadian named Don Arney used his technical skill and his imagination aided, I’m guessing by some dangerous combination of beer, weed, boredom and fearlessness, to invent the HangBoard. Basically… [More]
Daredevil Soccer Stunts - Cesc Fàbregas for Nike T90
SCORE 6.3
Warm 8,732 Clicks Pub: May 20, 08
Daredevil Soccer Stunts
Cesc Fàbregas for Nike T90
This humorous Nike commercial features Cesc Fàbregas, star of the British soccer team Arsenal F.C., and features him doing daredevil stunts to promote the Nike T90 shoes. Fitted with a special flame retardant… [More]
Extreme Stunt YouTube Ads - Kobe Bryant Jumps Over Aston Martin for Nike
SCORE 5.5
Warm 5,240 Clicks Pub: Apr 19, 08
Extreme Stunt YouTube Ads
Kobe Bryant Jumps Over Aston Martin for Nike
Los Angeles Lakers superstar shooting guard Kobe Bryant did a YouTube ad for Nike where, in an act of macho bravado, he jumps over an Aston Martin car coming straight at him at 50 miles per hour. Nicely… [More]
3-in-1 Sports Gear - Zerofra 360
SCORE 3.5
Mild 6,999 Clicks Pub: Jun 6, 08
3-in-1 Sports Gear
Zerofra 360
The 360 from Zerofra Design is best described as crazy fun on two wheels. Young Italian designer Francesco Sommacal won the 2007 Volvo Sportdesign Concept award for the 360. The board combines surfing,… [More]
Extreme AdverStunts - Kobe Jumps over Snakes for Nike
SCORE 5.1
Warm 4,248 Clicks Pub: May 26, 08
Extreme AdverStunts
Kobe Jumps over Snakes for Nike
Recently, TrendHunter.com published an article that featured Los Angeles Lakers superstar shooting guard Kobe Bryant jumping over a moving Aston Martin. Now, Kobe, accompanied by Wee-Man, Party Boy and… [More]
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