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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,817 more


Over-stimulation leading to addiction and numbness for extreme shock

Implications - With the aggressive use of violence in the media today, people have become numb to things that would have shocked them in the past. In order to ‘get a rush’ people are pushing into increasingly uncomfortable territory, from eating deadly foods to gaining pleasure from watching extreme stunts.
10 Featured
198,578 Total Clicks
Date Range:
Feb 08 — Oct 08
Consumer Insight Topics:

Featured Examples

Killer Heels
Killer Heels
Cruel Designer Shoes
We've seen some innovative shoe designs, but these are truly wicked. Ladies, you think you have a pair of shoes that kills? Unless you've worn some of these, you can't complain about having a tortured… MORE
play_circle_filled HangBoarding
Trapeze Bolted to a Snowboard
In 2001, a Canadian named Don Arney used his technical skill and his imagination aided, I’m guessing by some dangerous combination of beer, weed, boredom and fearlessness, to invent the HangBoard. Basically… MORE
play_circle_filled Daredevil Soccer Stunts
Daredevil Soccer Stunts
Cesc Fàbregas for Nike T90
This humorous Nike commercial features Cesc Fàbregas, star of the British soccer team Arsenal F.C., and features him doing daredevil stunts to promote the Nike T90 shoes. Fitted with a special flame retardant… MORE
Extreme Stunt YouTube Ads
Extreme Stunt YouTube Ads
Kobe Bryant Jumps Over Aston Martin for Nike
Los Angeles Lakers superstar shooting guard Kobe Bryant did a YouTube ad for Nike where, in an act of macho bravado, he jumps over an Aston Martin car coming straight at him at 50 miles per hour. Nicely… MORE
3-in-1 Sports Gear
3-in-1 Sports Gear
Zerofra 360
The 360 from Zerofra Design is best described as crazy fun on two wheels. Young Italian designer Francesco Sommacal won the 2007 Volvo Sportdesign Concept award for the 360. The board combines surfing,… MORE
play_circle_filled Extreme AdverStunts
Extreme AdverStunts
Kobe Jumps over Snakes for Nike
Recently, published an article that featured Los Angeles Lakers superstar shooting guard Kobe Bryant jumping over a moving Aston Martin. Now, Kobe, accompanied by Wee-Man, Party Boy and… MORE
Backpack Planes
Backpack Planes
The EXO-Wing
Atair Aerospace’s EXO-Wing, is the world’s smallest human-piloted jet. The novel gadget is on display right now at New York’s Metropolitan Museum of Art as part of the Superheroes: Fashion and Fantasy… MORE
Edible Insects
Edible Insects
The word is Entomophagy and that's the practice of eating insects. Sounds appetizing? I read somewhere that there are 1,462 recorded species of edible bugs and insect eating is part of the culinary menu… MORE
Luxury Fantasy Camps
Luxury Fantasy Camps
An $11 Billion Industry
Everybody has dreams, but each person has different levels they're willing to go, or pay, to make them a reality. The fact that the camping industry is pulling in an estimated $11 billion annually says… MORE
Ultra Deadly Meals
Ultra Deadly Meals
Tiger Fugu
Some people like to live life on the edge, and while seek their adrenaline through extreme sports, others do it through extreme cuisine. The world's most deadly food is Torafugu or Tiger Fugu, the filet… MORE

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