Recycled Art

Inspired creations through recycled materials is good PR

Implications - Hundreds of artists are turning aluminum cans into art instead of bringing them to the recycling depot. Red Bull capitalized on this by offering a creative challenge which promotes environmental awareness and harnesses the growing need for self-expression and creativity, while promoting their brand.
SCORE 3.8
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23,814 Total Clicks
Jan 08 - Oct 08
Warm
Art & DesignMarketingEco
Featured Examples
Artvertising - Red Bull Art of Can Exhibit
SCORE 5
Average 14,402 Clicks Pub: Jan 15, 08
Artvertising
Red Bull Art of Can Exhibit
I wasn't sure if I should go with mArtketing or Artvertising, but this clever campaign from Red Bull involves branded cans transformed into artistic sculptures. The designs are incredible, the aluminum… [More]
Artvertising (Update) - Red Bull Art of Can Exhibit
SCORE 2.1
Untested 4,285 Clicks Pub: Feb 8, 08
Artvertising (Update)
Red Bull Art of Can Exhibit
A while back we featured the Art of Can Exhibit which challenged artists to get creative with Red Bull cans. The works the artists put together are truly amazing. They have worked the silver and blue aluminum… [More]
High-Energy Art Contests - Red Bull Art of Can (UPDATE)
SCORE 4.4
Average 5,127 Clicks Pub: Jun 10, 08
High-Energy Art Contests
Red Bull Art of Can (UPDATE)
The annual Red Bull Art of Can Exhibition will be held this July in Houston, Texas. Showcases of the recycled art medium seem to become more and more elaborate each year, since the first such exhibition… [More]
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