I wasn't sure if I should go with mArtketing or Artvertising, but this clever campaign from Red Bull involves branded cans transformed into artistic sculptures. The designs are incredible, the aluminum bent with precision to form elaborate figurines like the dragon, crocodile, rose, snowboarder and lobster featured in the gallery.
The Red Bull Art of Can Exhibit will run from July 11 - 26, 2008 at the Galleria in Houston, Texas.
"The Red Bull Art of Can is a nationwide hunt for creativity and is open to everyone, from fulltime artists to simply those with a creative flare. Build, scuplt, weld, glue, hammer, bend, fold, print, tape and paint, whatever!"
"Be bold! Send a message! Make a Statement," the site encourages. "Your primary material must be a Red Bull can but you will need to add plenty of imagination and creativity. Make a sculpture, a picture, a 3-D model, a mobile, a video or piece of modern art but make it beautiful, colorful, clever, amusing or outrageous."
Registration starts April 8, 2008, so if you think you can sculpt something neat out of a Red Bull can, submit it to the site.