Trend cluster
Category

Pervasive
Gadgetry

Gadgets are everywhere – even in our showers.

Washing Machine ToiletsShowers Kicks You Out For Wasting WaterBlow Drying ToiletsWindows Vista SP1 Toilet PaperColoured Showers

Trend

What is the Pervasive Gadgetry trend?

Pervasive Gadgetry: Technology and gadgets have become pervasive. In 2007, we saw bathroom electronics evolve from shower radios to video cameras and television monitors. In 2008, it was verified there isn’t any facet of life untouched by technology. The key is placing existing technologies into unconventional locations.

Trend themes

Themes within the Pervasive Gadgetry trend

Three behaviours holding the trend together
01

Integration of technology into everyday items

As technology becomes more pervasive, everyday items such as showers and toilets are being upgraded with touchscreen controlled lighting, temperature-sensitive LEDs, and built-in water flow regulators.

02

Eco-friendly designs

Consumers are increasingly environmentally conscious, leading to innovations such as showers that kick you out for wasting water and tankless toilets that save water and use hybrid water sources.

03

Innovative personalization

Personalization features such as programmable talking toilet paper and a flexible, hands-free iPhone holder are providing consumers with new levels of convenience and fun.

Industry implications

What the Pervasive Gadgetry trend means for industry

Where the trend changes the playbook
For

Home appliances

As technology rapidly advances, there are opportunities for home appliance companies to incorporate the latest tech trends into everyday household items such as showers and toilets.

For

Sustainability

The increasing importance of environmental sustainability presents opportunities for companies to develop eco-friendly designs for everyday items such as showers and toilets.

For

Personalized consumer products

The trend towards personalization in consumer products presents opportunities for companies to develop innovative, customizable items such as talking toilet paper and flexible, hands-free iPhone holders.

Trend signals

Trend signals for Pervasive Gadgetry

Trend score 4.5 out of 10, from popularity 64%, activity 63%, freshness 8%.

Popularity64%
Activity63%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Pervasive Gadgetry trend

8 featured examples from Jan 23 to Apr 18, 2008
Washing Machine Toilets
CategoryEco

Washing Machine Toilets

WashUp

The home appliance industry can explore opportunities to develop innovative, space-saving appliances that prioritize water conservation and sustainability.

Showers Kicks You Out For Wasting Water
CategoryEco

Showers Kicks You Out For Wasting Water

Eco Drop Shower

The eco-drop shower design can be applied to the bathroom fixtures industry, prompting new designs and innovations that promote water conservation.

Blow Drying Toilets
CategoryEco

Blow Drying Toilets

Neorest AH Tankless Toilet

The Neorest AH tankless toilet represents disruptive innovation opportunities in the bathroom fixtures industry by offering improved water-saving and eco-friendly features.

Windows Vista SP1 Toilet Paper
CategoryUnique

Windows Vista SP1 Toilet Paper

Wipe Your System Clean Promotion

There is an opportunity to innovate in the way companies approach marketing and advertising, moving away from traditional methods and towards more engaging and memorable campaigns.

Coloured Showers
CategoryArt & Design

Coloured Showers

LEDs Show Water Temperature

Opportunity for companies in the home improvement industry to develop and market innovative showerheads to homeowners across the globe.

Shower With Touchscreen Lighting
CategoryArt & Design

Shower With Touchscreen Lighting

Whitewater by Ravak

Manufacturers and designers of bathroom fixtures have the opportunity to develop and market innovative products that incorporate smart features and luxury design.

Hands-Free Toilet Phones
CategoryTech

Hands-Free Toilet Phones

NAJA King iPhone Holder

The mobile phone accessories industry can benefit from creating more hands-free options that enhance the convenience and ease of phone usage.

Talking Toilet Paper
CategoryUnique

Talking Toilet Paper

Program Your Own Message

The interactive nature of talking toilet paper holders can be a new advertising tool to reach consumers in public and private bathrooms.