The Thought Out Company has produced a hands-free iPhone holder called the NAJA King (pronounced NAHA). The King has a flexible, 3-foot coil that can be shaped and bent to your liking (or to finagle around toilet-paper holders). They even recommend wrapping it around your neck for a mobile hands-free experience.
Implications - Many phones are convenient to use as they are, but consumers are always expecting the release of products that can be used even more effortlessly. In a busy society where multi-tasking is an important skill, products that make it easier will get the attention of stressed consumers. Technology is making everything convenient, but some companies are going above and beyond simple convenience.