Category
Tech
Fixable Devices
Trend cluster
Category
Portaspace
From inflatable concrete to boat-in-a-bag, new portable comforts are popping up.
5.0
Trend score
Trend
What is the Portaspace trend?
Portaspace: As people begin to move around more, whether due to virtual working arrangements, or the time and affluence of retired boomers, they are looking for ways in which to maximize the comforts they take on the road. Instead of camping or renting hotels, some travelers are drawn to the luxurious qualities of portable homes and recreation.
Trend themes
Themes within the Portaspace trend
Three behaviours holding the trend together01
Portable Housing
The trend of portable homes and recreation offers disruptive innovation opportunities in the construction and transportation industries, enabling easy-to-assemble living spaces as well as a variety of recreational products.
02
Inflatable Structures
Inflatable technology is disrupting traditional product categories, ranging from sailing boats to portable pubs to concrete buildings; businesses in the shipbuilding, architecture and events industries can leverage this trend for differentiation and innovation.
03
Efficient Use of Space
The concept of maximizing the use of space is demonstrated in examples of storage units as play spaces, chopper RVs and urban skiffs, offering disruptive innovation opportunities to businesses that cater to the growing need for flexible living and working environments.
Industry implications
What the Portaspace trend means for industry
Where the trend changes the playbookFor
Construction
The trend of portable housing and inflatable structures creates opportunities for innovation in the construction industry, enabling affordable and easy-to-install living spaces, and reducing construction waste and costs.
For
Events and Recreation
Inflatable technology's disruptive influence on recreational products, such as boats, portable pubs, and toilets, creates growth opportunities for companies in the events and recreational sectors, who can offer unique and memorable experiences to their customers.
For
Transportation and Logistics
Efficient use of space, as demonstrated in chopper RVs and storage units as play spaces, offers new opportunities for businesses in the transportation and logistics industry to develop innovative solutions for the effective and economic use of space.
Trend signals
Trend signals for Portaspace
Trend score 5.0 out of 10, from popularity 70%, activity 72%, freshness 8%.
Popularity70%
Activity72%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Portaspace trend
10 featured examples from Jun 1, 2007 to Sep 17, 2008CategoryAutos
Eco-Retro
Retro VW Camper Goes Green
Opportunity for automobile manufacturers to develop and promote green vehicles.
CategoryEco
Push Button Homes
Quik House by Adam Kalkin
The real estate industry can explore opportunities in offering modular homes as a more efficient and convenient option for buyers.
CategoryLifestyle
Inflatable Portable Pubs
Bouncy Castles for Boozing
Disruptive innovation opportunity: Establish a business in the entertainment rental industry, specifically focusing on inflatable portable pubs and adult-oriented bouncy castles.
CategoryLifestyle
Portable Sail Boat
Urban Skiff
The portable sail boat trend can disrupt the boating industry by introducing innovative designs and solutions for easy transportation and assembly of watercraft.
CategoryArt & Design
Inflatable Architecture
Blow-Up Concrete Building
The construction industry can explore the potential of inflatable architecture to streamline building processes and reduce construction timelines.
CategoryArt & Design
Artistic Outhouses
Visually Pleasing Portable Toilets
Event planners can incorporate these creatively designed portable toilets as part of their services to offer a unique experience for attendees.
CategoryLifestyle
Camping Rafts
Floating Cabins
Innovative accommodations like floating cabins can provide a new and memorable experience for travelers.
CategoryTech
Inflatable Boat Fits in a Bag
The marine industry can benefit from adopting new technologies and innovative designs for inflatable boats, providing more convenient and accessible options for consumers.
CategoryLifestyle
Chopper RVs
BadAss Camping Gear
Disruptive innovation opportunity: Explore new design possibilities and develop cutting-edge features for motorcycle-RV hybrids in the recreational vehicle manufacturing industry.
CategoryLifestyle
Storage Units as Second Homes
GarageTown Play Spaces
The trend of repurposing storage units as living spaces has potential for disruptive innovation in the real estate industry for offering affordable housing solutions to renters an…
