Remember the Illy house? The shipping container that would unfold at the push of a button to reveal a fully furnished, highly functional pre-fab coffee shop? People went crazy for the New York installation of the Quik House.
CNN has launched a video of these push-button homes unfolding on film, along with an interview with the talented artist, designer and architect, Adam Kalkin.
Check it out below!
Implications - It takes a high degree of advanced technology to appeal to today's consumers. Products that boast both functional and contemporary characteristics will appeal to consumers today who are seeking ways to render their lives more efficient and convenient.