Category
Tech
Delegated Interfaces
Trend cluster
Category
Holographic
Reality
Unlike the holograms of the 80s, new projections make imagery more lifelike.
4.9
Trend score
Trend
What is the Holographic Reality trend?
Holographic Reality: Holographic imagery are a blank canvas which advertisers can use to infiltrate any space with their brand. They are a relatively new technology so holograms still create a lot of buzz. They combine fantasy and real life into live, 3D experiences, but it's their novelty that makes them stand out.
Trend themes
Themes within the Holographic Reality trend
Three behaviours holding the trend together01
Interactive Holograms
The development of interactive holograms as seen in AirStrike and VisionAire presents opportunities for innovative advertising, interactive assistants, and novelty products.
02
Holographic Projection
The ability for holographic projection to create unique advertising spaces has potential uses in various industries from medicine to gaming as demonstrated by Urban Ninja's holographic movie marketing campaign.
03
3D Hologram Display Technology
The advances in display technology and specifically the updatable holographic display technology paves the way for future innovations in marketing, medicine and gaming such as the concept holographic display streaming studio.
Industry implications
What the Holographic Reality trend means for industry
Where the trend changes the playbookFor
Advertising and Marketing
The unique technology behind holographic projections creates new opportunities to design and advertise products.
For
Technology
The ability to create holographic displays, such as the 1080i holographic video player, is driving innovation in the technology industry and fuelling demand for products with the holographic feature.
For
Healthcare
Updatable holographic displays have disruptive opportunities to create devices to help surgeons in brain surgeries, give pilots an immersive situational awareness experience, and give emergency teams nearly real-time views of fast-changing flood situations or traffic problems.
Trend signals
Trend signals for Holographic Reality
Trend score 4.9 out of 10, from popularity 67%, activity 70%, freshness 8%.
Popularity67%
Activity70%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Holographic Reality trend
11 featured examples from Jan 19 to Aug 6, 2008CategoryUnique
Bionic Contact Lenses
Real Holographic Displays for the Eye
Bionic contact lenses provide an immersive augmented reality gaming experience, creating new opportunities for game developers to create innovative gameplay and user interfaces.
CategoryUnique
Interactive Holograms
VisionAire Multitouch Holograms
The entertainment industry can leverage interactive holograms to create immersive experiences in live performances, concerts, and theme parks.
CategoryUnique
Interactive Holograms
AirStrike
Interactive holograms can revolutionize advertising by providing an immersive and engaging experience to the customers.
CategoryArt & Design
Holographic Touch Screen Dishes
Cup PC
Opportunity for developing holographic touch screen displays and other related hardware components.
CategoryPop Culture
Awesome 3D Movie Marketing
Loch Ness Monster at a Rampage in Tokyo
Film industry can use immersive and experiential promotions like the water screen installation of 'The Water Horse: Legend of the Deep' movie promotion to stand out in the industr…
CategoryLife-Stages
Toys for Children With Cancer
The Dilus
The toy manufacturing industry can leverage the trend of empathy-driven toys to develop products that cater to the unique needs of children with specific health conditions, provid…
CategoryTech
Phones of the Future
The Concept Tancher Transformer Phone
The mobile technology industry can leverage the concept of transformer phones to create innovative devices that enhance user experience and offer versatile functionalities.
CategoryUnique
World's First Updatable Holographic Display
Opportunity for disruptive innovation in multimedia and advertising industries with the use of updatable holographic displays.
CategoryUnique
Outdoors Holographic Streaming
Transforming Studio Streamer Concept
The entertainment industry could use holographic streaming for immersive movie experiences, virtual concerts, and interactive gaming events.
CategoryTech
1080i Holographic Video Player
holocube
The holocube's holographic video display technology provides a unique and immersive platform for businesses to create captivating advertisements that stand out from the competitio…
CategoryTech
A Little Closer To Mainstream 3-D
The rewritable holographic technology presents opportunities for disruptive innovation in various sub-industries of digital displays, including smartphones, tablets, and televisio…
