Unlike the holograms of the 80s, new projections make imagery more lifelike
Implications - Holographic imagery are a blank canvas which advertisers can use to infiltrate any space with their brand. They are a relatively new technology so holograms still create a lot of buzz. They combine fantasy and real life into live, 3D experiences, but it's their novelty that makes them stand out.
Trend Themes
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Interactive Holograms — The development of interactive holograms as seen in AirStrike and VisionAire presents opportunities for innovative advertising, interactive assistants, and novelty products.
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Holographic Projection — The ability for holographic projection to create unique advertising spaces has potential uses in various industries from medicine to gaming as demonstrated by Urban Ninja's holographic movie marketing campaign.
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3D Hologram Display Technology — The advances in display technology and specifically the updatable holographic display technology paves the way for future innovations in marketing, medicine and gaming such as the concept holographic display streaming studio.
Industry Implications
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Advertising and Marketing — The unique technology behind holographic projections creates new opportunities to design and advertise products.
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Technology — The ability to create holographic displays, such as the 1080i holographic video player, is driving innovation in the technology industry and fuelling demand for products with the holographic feature.
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Healthcare — Updatable holographic displays have disruptive opportunities to create devices to help surgeons in brain surgeries, give pilots an immersive situational awareness experience, and give emergency teams nearly real-time views of fast-changing flood situations or traffic problems.
