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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,721 more

Tangible Personalization

Customization gives people the feeling of total ownership

Implications - People are hungry to put their creative stamp on anything and everything. While some opt for entirely DIY projects, others enjoy the ability to contribute just a few details to a product’s final design. This gives consumers a feeling the product is theirs, building off the egoic desire for material possession.
11 Featured
118,200 Total Clicks
Date Range:
Mar 08 — Oct 08
Consumer Insight Topics:

Featured Examples

Custom Cigarette Packs
Custom Cigarette Packs
Build Your Own Death Project
Build Your Own Death Project obviously is an anti-smoking endeavor that adds creative flair and interactivity in their campaign. Launched by a Chilean agency, BYODP offers smokers the chance to create… MORE
Dental Tattoos
Dental Tattoos
Custom Tooth Art?
I, in my naivety, thought that I had seen the last frontier for body tattoos when I saw people getting inked inside their eyes. I was so wrong! But it never occurred to me that some people would want to… MORE
Customizable Hi-Tech Soccer Shoes
Customizable Hi-Tech Soccer Shoes
Adidas F50 TUNiT
The F50 TUNiT is the new customizable hi-tech Adidas boot unveiled recently in the UAE. The boot allows players to choose among the different looks the shoes has to offer. "Choose the fit and comfort… MORE
Customized Clouds
Customized Clouds
Cloudvertising with Flogos
Trend Hunter has already introduced you to moonvertising, now get ready for cloudvertising which uses Flogos , or Flying Logos. Francisco Guerra, the inventor of Flogos describes them as "a revolutionary… MORE
Customized Robot Jeeves
Customized Robot Jeeves
Virtual Butler Summoned Through Magic Mirror
Imagine never having to stick your hand in a toilet bowl again, never having to scrape crusted on food off a pan or never having to scrub at scuff marks on the floor. In the future, you could have a robot… MORE
Customized Protein Bars
Customized Protein Bars
YouBar Build-A-Bar
Remember the customized cereal, MyMuesli? That’s great for eating at home, but for picky eaters wanting to choose what they eat on the go too, there are now energy bars to you create yourself! The YouBar… MORE
Customizable Android Phones
Customizable Android Phones
With Google’s new open source Android OS expected to be out soon, we are seeing more and more mobile phone designs and concepts that utilize the much anticipated platform. One example is the Mimique… MORE
Custom Sneakers
Custom Sneakers
Sole Brother
Matt Francois makes some killer custom sneakers and calls them Sole Brother. He's based in Winnipeg and has thunk up some fantastic designs. They don't give up the original quality of the shoe, just add… MORE
Custom Made Cereal
Custom Made Cereal
Just as famous as Germany is for Bratwurst and Sauerkraut, it's well known for Muesli. Muesli (aka Müsli and Mueslix) is a mix of cereals comprised of a combination of grains, nuts and dried fruit.… MORE
Personalized Steak
Personalized Steak
Custom BBQ Branding Irons
Coming this June is a customizable BBQ Branding Iron that allows you to create a message with a name or expression, or mark your steaks rare, medium or well-done. All you have to do is slide the letters… MORE
My Trend Hunter
My Trend Hunter
Customize With Over 15 Hot Layouts!
Now you can customize your landing page with over 15 hot layouts. Love pictures? Do you like ‘em big or small? Once you make up your mind, you can save the layout as your default screen… MORE

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