Tangible Personalization

Customization gives people the feeling of total ownership

Implications - People are hungry to put their creative stamp on anything and everything. While some opt for entirely DIY projects, others enjoy the ability to contribute just a few details to a product’s final design. This gives consumers a feeling the product is theirs, building off the egoic desire for material possession.
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
80,954 Total Clicks
Mar 08 - Oct 08
Warm
FashionMarketingLifestyle
Featured Examples
Custom Cigarette Packs - Build Your Own Death Project
SCORE 6.2
Warm 28,608 Clicks Pub: Apr 25, 08
Custom Cigarette Packs
Build Your Own Death Project
Build Your Own Death Project obviously is an anti-smoking endeavor that adds creative flair and interactivity in their campaign. Launched by a Chilean agency, BYODP offers smokers the chance to create… [More]
Dental Tattoos - Custom Tooth Art?
SCORE 4.3
Average 19,045 Clicks Pub: Mar 29, 08
Dental Tattoos
Custom Tooth Art?
I, in my naivety, thought that I had seen the last frontier for body tattoos when I saw people getting inked inside their eyes. I was so wrong! But it never occurred to me that some people would want to… [More]
Customizable Hi-Tech Soccer Shoes - Adidas F50 TUNiT
SCORE 4.9
Average 10,294 Clicks Pub: Apr 6, 08
Customizable Hi-Tech Soccer Shoes
Adidas F50 TUNiT
The F50 TUNiT is the new customizable hi-tech Adidas boot unveiled recently in the UAE. The boot allows players to choose among the different looks the shoes has to offer. "Choose the fit and comfort… [More]
Customized Clouds - Cloudvertising with Flogos
SCORE 5.9
Warm 8,676 Clicks Pub: Apr 19, 08
Customized Clouds
Cloudvertising with Flogos
Trend Hunter has already introduced you to moonvertising, now get ready for cloudvertising which uses Flogos , or Flying Logos. Francisco Guerra, the inventor of Flogos describes them as "a revolutionary… [More]
Customized Robot Jeeves - Virtual Butler Summoned Through Magic Mirror
SCORE 3.4
Mild 6,262 Clicks Pub: Mar 6, 08
Customized Robot Jeeves
Virtual Butler Summoned Through Magic Mirror
Imagine never having to stick your hand in a toilet bowl again, never having to scrape crusted on food off a pan or never having to scrub at scuff marks on the floor. In the future, you could have a robot… [More]
Customized Protein Bars - YouBar Build-A-Bar
SCORE 3.7
Mild 8,069 Clicks Pub: Mar 3, 08
Customized Protein Bars
YouBar Build-A-Bar
Remember the customized cereal, MyMuesli? That’s great for eating at home, but for picky eaters wanting to choose what they eat on the go too, there are now energy bars to you create yourself! The YouBar… [More]
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