Category
Fashion
Scaled Restraint
Trend cluster
Category
Tangible
Personalization
Customization gives people the feeling of total ownership.
4.7
Trend score
Trend
What is the Tangible Personalization trend?
Tangible Personalization: People are hungry to put their creative stamp on anything and everything. While some opt for entirely DIY projects, others enjoy the ability to contribute just a few details to a product’s final design. This gives consumers a feeling the product is theirs, building off the egoic desire for material possession.
Trend themes
Themes within the Tangible Personalization trend
Three behaviours holding the trend together01
Tangible Personalization
The desire for personalization and creativity drives consumers to add their own design touches to products, offering opportunities for customized merchandise and unique experiences.
02
Youth Consumer Market
Youthful consumers want to stand out and make unique lifestyle choices, creating opportunities for unique and limited edition products.
03
Customization Movement
The movement towards customization and product personalization is seen across various industries, from food to fashion, with potential opportunities in all sectors.
Industry implications
What the Tangible Personalization trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The customization and personalization trend is prevalent in the food and beverage industry, offering opportunities for unique and tailored products that cater to individual needs and preferences.
For
Health and Wellness
The health and wellness industry can benefit from customization, providing tailored solutions and options for individuals seeking personalized health and wellness products.
For
Retail and Fashion
Customization is disrupting the fashion industry, offering unique and personalized experiences and products for consumers who desire individuality.
Trend signals
Trend signals for Tangible Personalization
Trend score 4.7 out of 10, from popularity 59%, activity 74%, freshness 8%.
Popularity59%
Activity74%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Tangible Personalization trend
10 featured examples from Feb 2 to May 25, 2008CategoryArt & Design
Custom Cigarette Packs
Build Your Own Death Project
Disruptive innovation opportunity to explore customizable cigarette packs and engage with consumers in unique ways.
CategoryFashion
Customizable Hi-Tech Soccer Shoes
Adidas F50 TUNiT
Sporting goods manufacturers can capitalize on the demand for customizable and high-tech soccer shoes to expand their product offerings.
CategoryUnique
Dental Tattoos
Custom Tooth Art?
Disruptive innovation opportunity: Collaborate with dental labs to offer custom tooth art services as a unique selling point and attract new customers.
CategoryUnique
Customized Clouds
Cloudvertising with Flogos
Innovative advertising opportunities using Flogos and cloudvertising technologies.
CategoryArt & Design
Customized Robot Jeeves
Virtual Butler Summoned Through Magic Mirror
The home cleaning industry can explore the potential of developing customized robot butlers for efficient cleaning purposes.
CategoryTech
Customizable Android Phones
Mimique
The mobile phone industry can benefit from creating customizable phone designs and innovative features that personalize the user experience.
CategoryLifestyle
Customized Protein Bars
YouBar Build-A-Bar
Companies can capitalize on this trend by developing personalized food and nutrition products catered to individual dietary requirements in the health and wellness industry.
CategoryFashion
Custom Sneakers
Sole Brother
The fashion industry can leverage the customization trend by offering customizable clothing and accessories.
CategoryLifestyle
Custom Made Cereal
MyMuesli
The food and beverage industry can apply the innovation of MyMuesli's customizable cereal and offer personalized food experiences to their customers.
CategoryArt & Design
Personalized Steak
Custom BBQ Branding Irons
Disruptive innovation opportunity: Developing innovative and customizable tools for food personalization.
