MyMuesli
Just as famous as Germany is for Bratwurst and Sauerkraut, it's well known for Muesli.
Muesli (aka Müsli and Mueslix) is a mix of cereals comprised of a combination of grains, nuts and dried fruit. MyMuesli.com lets you customize your own mix of organic cereals online, choosing from a selection of about 75 ingredients. That makes for about 566 billion different combinations, all organic and free of sugar, preservatives and other additives.
The first step is to select the base from selections like chocolate chip flakes, or healthier alternatives like 5 grain, plain oats and cornflakes. Next, add grains like barley, spelt, flax seeds and quinoa. Then add dried fruit like pineapple, apricots, figs, goji berries, mango and sour cherries. Next choose from nuts ranging from almonds and hazelnuts to more exotic choices like Brazil nuts, hemp seeds and coconut flakes. Last but not least, add some goodies like apple-cinnamon crunchies, white chocolate covered banana chips, milk chocolate raisins and organic gummy bears!
After crafting your mix, you get to personalize it further by giving it a name of your choice.
It's been such a success, the company was awarded German Startup of the year in 2007. The three friends that founded the company are health-conscious and very young; Philipp Kraiss is 27, Hubertus Bessau is 26, and the baby of the crew is Max Wittrock at 25. Cute!
The site design is excellent and the product idea is really fantastic. Unfortunately, they only deliver in Germany and Austria right now, but they can plan on expanding to offer international shipping.
Muesli (aka Müsli and Mueslix) is a mix of cereals comprised of a combination of grains, nuts and dried fruit. MyMuesli.com lets you customize your own mix of organic cereals online, choosing from a selection of about 75 ingredients. That makes for about 566 billion different combinations, all organic and free of sugar, preservatives and other additives.
The first step is to select the base from selections like chocolate chip flakes, or healthier alternatives like 5 grain, plain oats and cornflakes. Next, add grains like barley, spelt, flax seeds and quinoa. Then add dried fruit like pineapple, apricots, figs, goji berries, mango and sour cherries. Next choose from nuts ranging from almonds and hazelnuts to more exotic choices like Brazil nuts, hemp seeds and coconut flakes. Last but not least, add some goodies like apple-cinnamon crunchies, white chocolate covered banana chips, milk chocolate raisins and organic gummy bears!
After crafting your mix, you get to personalize it further by giving it a name of your choice.
It's been such a success, the company was awarded German Startup of the year in 2007. The three friends that founded the company are health-conscious and very young; Philipp Kraiss is 27, Hubertus Bessau is 26, and the baby of the crew is Max Wittrock at 25. Cute!
The site design is excellent and the product idea is really fantastic. Unfortunately, they only deliver in Germany and Austria right now, but they can plan on expanding to offer international shipping.
Trend Themes
1. Customized Cereal - The trend towards personalized food experiences opens up opportunities for companies to create highly customizable food options like MyMuesli's customized cereals.
2. Organic Ingredients - The demand for organic, preservative-free foods offers an opportunity for companies to capitalize on this trend by offering organic ingredients in their products like MyMuesli's selection of organic, additive-free cereal options.
3. E-commerce Food Industry - The growing trend of e-commerce food delivery services offer opportunities for companies to enter the market as MyMuesli has done with their online ordering and delivery system.
Industry Implications
1. Food and Beverage - The food and beverage industry can apply the innovation of MyMuesli's customizable cereal and offer personalized food experiences to their customers.
2. Organic Farming - The organic farming industry can benefit from the increasing demand for organic ingredients in food products like those used by MyMuesli.
3. E-commerce - The e-commerce industry can learn from MyMuesli's success and explore opportunities to enter the food delivery market.
2.8
Score
Popularity
Activity
Freshness
