This item is just plain silly. The wallet resembling a buttered piece of toast is rather realistic, or at least more so than the uncooked bacon wallet.
Regardless of this, the $9.95 price tag for this novelty is worthy gag gift material. I'm not sure which markets might be targeted for these breakfast gifts.
Perhaps kids, maybe restaurant gift shops, or possibly even the chronically forgetful who frequently lose regular looking wallets?
The wallets feature faux leather construction and measure 4-1/4" x 3-3/4".