Trend cluster
Category

Virtual
Tourism

3D technology lets people experience travel they can no longer afford.

3D Illusion Chalk Drawings IIBeijing Olympics on Google EarthDeceptive Architecture3D Virtual Chat3D Monitors

Trend

What is the Virtual Tourism trend?

Virtual Tourism: 3D technology always captivated consumers, but its role could become yet more prominent. In 2008, our consumer society was demanding more, yet with the credit crises, they cannot afford some of the same luxuries, such as travel. Advanced 3D tourism could be the affordable way to realize these desires.

Trend themes

Themes within the Virtual Tourism trend

Three behaviours holding the trend together
01

3D Technology in Tourism

Advanced 3D tourism could be the affordable way for consumers to experience travel when they cannot afford the luxury of actually traveling.

02

Virtual Reality Browsing Experience

ExitReality's 3D Web Browser takes worldwide web surfing to a virtual reality level, allowing web surfers to interact with other users in their own chosen virtual world.

03

Street-Level Virtual Tours with Advanced 3D Technology

GeoSimCities and MapJack bring the real-life world closer with virtual street-level tours using highly detailed 3D technology that make users feel like they are actually exploring the cities.

Industry implications

What the Virtual Tourism trend means for industry

Where the trend changes the playbook
For

Entertainment Industry

3D technology in cinemas and virtual reality browsing experience through ExitReality 3D Web Browser could save the movie and entertainment industry by offering premium experiences and helping prevent piracy.

For

Travel and Tourism Industry

Advanced 3D technology in tourism and virtual reality browsing experience offers an affordable way for consumers to experience traveling and exploring cities, drawing them closer to destinations without leaving their homes.

For

Technology Industry

The use of highly detailed 3D technology in virtual tourism, street-level virtual tours, and virtual reality browsing experience opens up new opportunities for innovative technological solutions to advance experience and engagement.

Trend signals

Trend signals for Virtual Tourism

Trend score 4.3 out of 10, from popularity 52%, activity 69%, freshness 8%.

Popularity52%
Activity69%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Virtual Tourism trend

12 featured examples from Mar 14 to Sep 19, 2008
3D Illusion Chalk Drawings II
CategoryArt & Design

3D Illusion Chalk Drawings II

The Work of Kurt Wenner

Disruptive innovation opportunity: Leveraging virtual reality technology to create new forms of artistic expression, merging traditional art techniques with digital experiences.

Beijing Olympics on Google Earth
CategoryPop Culture

Beijing Olympics on Google Earth

3D Aerials of China

The enhanced aerial imaging technologies can revolutionize the tourism industry by providing virtual tours and attracting customers to global landmarks and event venues.

Deceptive Architecture
CategoryArt & Design

Deceptive Architecture

3D Murals

The rise of 3D murals is creating new opportunities for artists to expand their portfolio and work in more exciting projects.

3D Virtual Chat
CategoryPop Culture

3D Virtual Chat

Vivaty Brings Your Facebook Friends to Life

Disruptive innovation opportunity: Incorporating 3D virtual chat systems to engage and retain users on social networking platforms.

3D Monitors
CategoryTech

3D Monitors

Zalman ZM-M220W Lets You Switch from 2D to 3D

The Zalman 3D monitor presents an opportunity for gaming companies to innovate and capitalize on the demand for immersive gaming experiences.

3D Travel Websites
CategoryPop Culture

3D Travel Websites

'OnionMap' 3-D City Exploring

OnionMap presents opportunities for the travel industry to integrate immersive technologies into their offerings.

Virtual Cities
CategoryArt & Design

Virtual Cities

GeoSimCities 3D Philadelphia Tours

The virtual city trend presents disruptive innovation opportunities for the virtual reality industry to create realistic and immersive urban environments.

Google Street View of Tour de France
CategoryLifestyle

Google Street View of Tour de France

Virtual Cycling Tours

The industry dedicated to providing entertainment through sports events can leverage virtual technology to reach a wider and more global audience.

Disney Google Earth Tour
CategoryPop Culture

Disney Google Earth Tour

3D Virtual Disney World (UPDATE)

Disruptive innovation opportunities in using technology to enhance traditional entertainment experiences and create new forms of interactive entertainment.

Saving Movie Theaters
CategoryPop Culture

Saving Movie Theaters

3D Films to Become Mainstream?

The movie theater industry has an opportunity to embrace the mainstreaming of 3D movies in order to counter internet piracy and improve the cinema experience.

Virtual Reality Web Browsing
CategoryPop Culture

Virtual Reality Web Browsing

ExitReality 3D Web Browser

Virtual reality technology can be leveraged to revolutionize the way people browse and interact with the web.

Very Detailed Street View City Tours
CategoryWorld

Very Detailed Street View City Tours

MapJack Leaves Google Lost

The industry that focuses on developing and improving mapping and navigation technologies.