Category
Fashion
Crown Care
4.7
Trend score
Trend
What is the DIY Fashion trend?
DIY Fashion: New DIY technology allows companies to personalize everything from purses, to sneakers, to jeans. Knitting is even back in Vogue, with celebrity endorsements. The rediscovery of individual clothing creation comes at a time when we most want to veer away from the cookie cutter fashions that retailers offer.
Trend themes
Themes within the DIY Fashion trend
Three behaviours holding the trend together01
DIY Fashion
The DIY movement, catalyzed by the recession and fueled by online communities such as Etsy, has inspired a resurgence in traditional handicrafts such as crochet, knitting and embroidery.
02
Mass Personalization
New DIY technology allows companies to personalize everything from purses, to sneakers, to jeans.
03
Celebrity Influence
Knitting is being featured in fashion magazines and being endorsed by celebrities, influencing a new generation.
Industry implications
What the DIY Fashion trend means for industry
Where the trend changes the playbookFor
Fashion
The resurgence of traditional handicrafts in fashion has brought on an opportunity to combine avant-garde cues from contemporary fashion with traditional handicrafts to appeal to younger demographics.
For
Technology
New DIY personalization technology is offering companies the opportunity to give customers more choices and control over the designs and products they purchase.
For
Publishing
Publishing companies can benefit from creating instructional materials aimed at individuals who want to rediscover DIY approaches to fashion.
Trend signals
Trend signals for DIY Fashion
Trend score 4.7 out of 10, from popularity 62%, activity 71%, freshness 8%.
Popularity62%
Activity71%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the DIY Fashion trend
5 featured examples from Jan 3 to May 10, 2008CategoryArt & Design
High Fashion DIY
Vogue Knitting
Fashion magazines and online publications can leverage the DIY fashion trend to provide readers with guides, tutorials, and inspiration.
CategoryArt & Design
Hip Knits
Emmanuelle Esther Knitted Accessories
Fashion designers may incorporate knitted pieces into their collections for a contemporary twist.
CategoryMarketing
DIY Status Bags
Printable Hermes Kelly
The fashion industry can embrace the trend of printable bags by offering customized options and tapping into the DIY movement.
CategoryArt & Design
Build Your Own Bag
Design A Timbuk2 Eco-Tote or Laptop Bag
Fashion companies can leverage personalization and eco-friendly trends to create sustainable and customized products.
CategoryEco
DIY Footwear
SimpleShoes.com
DIY footwear offers disruptive innovation for the fashion industry through customizable and sustainable products
