This is ridiculous! I think I am going to order a pair. STITCH-IT is the do it yourself shoe.
You can buy a pair of shoes that you've designed yourself for $65.00 from SimpleShoes.com, or you can check out the book they are advertising, and make them for under $25.00.
Remember though, sometimes you get what you pay for. The video on the website shows a pair being made and it looks really simple. Check it out below.