Yes, the economy may be picking up finally, but that doesn’t mean you should give up on your crafty side. I mean, it’s not just about saving money anymore, it’s about saving the world. OK, so a knitted scarf or painted shoe may not save anything, but our combined efforts can surely make a difference. With these DIY fashions, not only can we find uses for otherwise untouched possessions, we can also reduce wasteful, materialistic behaviour.
SCORE
6.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 94%
Freshness 8%
