Jeans Go Haute Couture as Sears and LG Promote Young Designers

 - Apr 25, 2009
References: stringmagazine
Denim fashions are all the rage this year, and Sears Canada and LG are helping this fashion movement grow even further. Creative denim-loving designers between the ages of 18 to 24 were given an opportunity to submit their own fun and original pair of jeans to the LG Denim DIY contest.

The winning denim design was featured at LG Fashion Week and will be sold at Sears Canada stores under the new Nevada 2010 label.

See pictures from some of the fabulous denim design entries that were recently showcased in the gallery above.