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DIY Status Bags

Printable Hermes Kelly

— May 10, 2008 — Marketing
Stop fantasizing about owning the much-worshiped Hermes Kelly bag and get one of your own! This is even better than buying it from the boutique because you actually get to customize it by choosing the pattern.

While it's probably not exactly what you had in mind when dreaming of the status bag, this DIY tote is still officially branded by Hermes!

The print-out bags can be cut out and designed to match any outfit you have... although I don't suggest putting anything heavier than a cheque inside. I'd also avoid any time of adverse weather, that includes mild winds and any type of rain... or humidity for that matter.

Very cool that they're embracing the DIY movement, but I'm actually surprised they aren't offering a contest in conjunction. That would be a really great way to engage with the brand! If Hermes offered me the chance to win a Kelly or have my design go into production, you bet I'd be busy designing for Hermes all weekend!
Trend Themes
1. Printable Bags - The trend of printable bags is disrupting traditional bag-making, presenting a great opportunity for companies to create customizable options.
2. DIY Movement - The DIY movement is gaining popularity, and companies can embrace it by offering customizable products that people can design and create themselves.
3. Engaging with Customers - Holding contests and engaging with customers presents a great opportunity for brands to increase customer loyalty and brand engagement.
Industry Implications
1. Fashion Industry - The fashion industry can embrace the trend of printable bags by offering customized options and tapping into the DIY movement.
2. Printing Industry - The printing industry can seize the opportunity presented by printable bags and offer quality printing services for bags with unique and customizable designs.
3. Marketing Industry - The marketing industry can help brands engage with customers and increase their brand engagement by helping them hold contests and create personalized products.
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