Category
Lifestyle
Assisted Choices
Trend cluster
Category
Couture
Hacking
The ubiquitous nature of designer goods becomes a marketing tool for artists.
4.3
Trend score
Trend
What is the Couture Hacking trend?
Couture Hacking: As the luxury becomes ubiquitous, artists and imitators are reinterpreting trademarks as a way to feed off of pre-established infamy and appeal to consumers unable to afford such products. Legal issues surrounding trademark and intellectual property have become skewed in the Internet age and the web has also given rise to a culture of remix. Brands who embrace crowd-created expressions of their logos and iconography, will appeal and connect to digital natives more that than brands who choose to staunchly protect the proliferation of their labels.
Trend themes
Themes within the Couture Hacking trend
Three behaviours holding the trend together01
Luxury Imitation
As luxury becomes ubiquitous, artists and imitators reinterpret trademarks to appeal to consumers who cannot afford original products.
02
Crowd-created Expression
Brands that embrace crowd-created expressions through their logos & iconography to connect with digital natives can have a competitive edge.
03
Rebranding Low-cost items
Packaging items like printer ink in high-end branding like Chanel No. 5 perfume can reinvent a not-so-luxurious item into a luxurious one.
Industry implications
What the Couture Hacking trend means for industry
Where the trend changes the playbookFor
Luxury Fashion
Luxury fashion brands can explore further into embracing crowd-created expressions and reinterpreting trademarks to meet changing consumer behavior.
For
Graphic Design & Art
Graphic designers and artists can leverage the trend of luxury imitation and creating crowd-created expressions of luxury brands to gain more clientele.
For
Packaging industry
The packaging industry can look at rebranding low-value items into high-end products, giving them an edge over competitors and opening new markets.
Trend signals
Trend signals for Couture Hacking
Trend score 4.3 out of 10, from popularity 70%, activity 52%, freshness 8%.
Popularity70%
Activity52%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Couture Hacking trend
6 featured examples from May 14, 2013 to Mar 14, 2014CategoryTech
Iconic Polish Smartphone Cases
Look Fabulous with Chanel's Red Nail Polish Smartphone Case
With the growing trend of fashion-focused phone cases, fashion retailers can explore opportunities in creating their own lines of phone cases that align with their brand and targe…
CategoryArt & Design
High Fashion Yarn Balls
Lernert & Sander Reduce Prada Garments to Their Original State
Opportunity for fashion brands to explore deconstructed and repurposed designs, offering unique and sustainable fashion options.
CategoryArt & Design
Iconic Handbag Illustrations
Farfetch Showcases Minimalist Sketches of Designer Bags
The fashion and accessories industry can capitalize on the trend of minimalistic fashion illustration to create unique and recognizable designs.
CategoryLuxury
Label-Laden Jackets
These Designer Jackets from Wil Fry Let You Wear All Your Favorite Brands.
The fashion industry can benefit from the trend of label-laden jackets by creating unique collaborations between multiple designer brands.
CategoryArt & Design
Perfume Packaged Printer Ink
Design Student Celeste Watson Decided to Pakcage Ink Like Chanel No.5
Disruptive innovation opportunity: Incorporate luxury aesthetics and design into printer ink packaging to differentiate in a competitive market.
CategoryPop Culture
Designer Aerosol Paints
The Spray Can Project by Antonia Brasko Gets a Luxe Treatment
Opportunity for luxury brands to collaborate with artists and transform street art elements into high-end commodities.
