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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,463 more

Couture Hacking

The ubiquitous nature of designer goods becomes a marketing tool for artists

Implications - As the luxury becomes ubiquitous, artists and imitators are reinterpreting trademarks as a way to feed off of pre-established infamy and appeal to consumers unable to afford such products. Legal issues surrounding trademark and intellectual property have become skewed in the Internet age and the web has also given rise to a culture of remix. Brands who embrace crowd-created expressions of their logos and iconography, will appeal and connect to digital natives more that than brands who choose to staunchly protect the proliferation of their labels.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
521,931 Total Clicks
Date Range:
May 13 — May 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Iconic Polish Smartphone Cases
Iconic Polish Smartphone Cases
Look Fabulous with Chanel's Red Nail Polish Smartphone Case
Protect your beloved phone from bumps and bruises and enjoy an eternal fresh coat of rich Chanel red nail polish with this cute iPhone case. For fashionistas and Chanel enthusiasts, this fabulous... MORE
Iconic Handbag Illustrations
Iconic Handbag Illustrations
Farfetch Showcases Minimalist Sketches of Designer Bags
Farfetch is an online marketplace that recently put together these iconic handbag illustrations. Each one is done in a minimalist manner, resulting in designs that really bring out the bare... MORE
play_circle_filled High Fashion Yarn Balls
High Fashion Yarn Balls
Lernert & Sander Reduce Prada Garments to Their Original State
If you’ve ever wondered what a high fashion garment looks like when stripped down to its bare essentials, Lernert & Sander have exposed the bare basics of threads used by the likes of... MORE
Label-Laden Jackets
Label-Laden Jackets
These Designer Jackets from Wil Fry Let You Wear All Your Favorite Brands.
These label-loaded designer jackets brag about your brands for you. Why spend thousands of dollars to collect a piece from every designer brand when you can just wear their label on your sleeve?... MORE
Perfume Packaged Printer Ink
Perfume Packaged Printer Ink
Design Student Celeste Watson Decided to Pakcage Ink Like Chanel No.5
Printer ink is undoubtedly one of the most expensive liquids in the entire world. So why isn’t it packaged like such? Design student from Melbourne, Celeste Watson often wondered the same... MORE
Designer Aerosol Paints
Designer Aerosol Paints
The Spray Can Project by Antonia Brasko Gets a Luxe Treatment
The Spray Can Project gives the classic aerosol paint a designer twist. Whether that comes in the form of luxury labels Tiffany & Co, Louis Vuitton and Yves Saint Laurent or street wear brands... MORE

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