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Couture Hacking

The ubiquitous nature of designer goods becomes a marketing tool for artists

Implications - As the luxury becomes ubiquitous, artists and imitators are reinterpreting trademarks as a way to feed off of pre-established infamy and appeal to consumers unable to afford such products. Legal issues surrounding trademark and intellectual property have become skewed in the Internet age and the web has also given rise to a culture of remix. Brands who embrace crowd-created expressions of their logos and iconography, will appeal and connect to digital natives more that than brands who choose to staunchly protect the proliferation of their labels.

SCORE 4.5

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6 Featured, 53 Examples: 495,050 Total Clicks

Date Range: May 13 - May 14

Trending: Warm

Consumer Insight Topics: Art & Design Luxury Fashion Luxury

Featured Examples

Iconic Polish Smartphone Cases - Look Fabulous with Chanel's Red Nail Polish Smartphone Case

SCORE 6

Warm 9,702 Clicks Pub: Jan 29, 14

Iconic Polish Smartphone Cases

Look Fabulous with Chanel's Red Nail Polish Smartphone Case

Protect your beloved phone from bumps and bruises and enjoy an eternal fresh coat of rich Chanel red nail polish with this cute iPhone case. For fashionistas and Chanel enthusiasts, this fabulous... [More]

Iconic Handbag Illustrations - Farfetch Showcases Minimalist Sketches of Designer Bags

SCORE 4.8

Average 13,850 Clicks Pub: May 14, 13

Iconic Handbag Illustrations

Farfetch Showcases Minimalist Sketches of Designer Bags

Farfetch is an online marketplace that recently put together these iconic handbag illustrations. Each one is done in a minimalist manner, resulting in designs that really bring out the bare... [More]

High Fashion Yarn Balls - Lernert & Sander Reduce Prada Garments to Their Original State

SCORE 5.8

Warm 1,477 Clicks Pub: Mar 14, 14

High Fashion Yarn Balls

Lernert & Sander Reduce Prada Garments to Their Original State

If you’ve ever wondered what a high fashion garment looks like when stripped down to its bare essentials, Lernert & Sander have exposed the bare basics of threads used by the likes of... [More]

Label-Laden Jackets - These Designer Jackets from Wil Fry Let You Wear All Your Favorite Brands.

SCORE 4.6

Average 2,736 Clicks Pub: Nov 14, 13

Label-Laden Jackets

These Designer Jackets from Wil Fry Let You Wear All Your Favorite Brands.

These label-loaded designer jackets brag about your brands for you. Why spend thousands of dollars to collect a piece from every designer brand when you can just wear their label on your sleeve?... [More]

Perfume Packaged Printer Ink - Design Student Celeste Watson Decided to Pakcage Ink Like Chanel No.5

SCORE 2.8

Mild 2,001 Clicks Pub: Dec 17, 13

Perfume Packaged Printer Ink

Design Student Celeste Watson Decided to Pakcage Ink Like Chanel No.5

Printer ink is undoubtedly one of the most expensive liquids in the entire world. So why isn’t it packaged like such? Design student from Melbourne, Celeste Watson often wondered the same... [More]

Designer Aerosol Paints - The Spray Can Project by Antonia Brasko Gets a Luxe Treatment

SCORE 2.5

Mild 1,910 Clicks Pub: Jan 3, 14

Designer Aerosol Paints

The Spray Can Project by Antonia Brasko Gets a Luxe Treatment

The Spray Can Project gives the classic aerosol paint a designer twist. Whether that comes in the form of luxury labels Tiffany & Co, Louis Vuitton and Yves Saint Laurent or street wear brands... [More]