Category
Lifestyle
Assisted Choices
Trend cluster
Category
Unexpected
Nourishment
Consumers turn to nutritious variations of savory indulgences for diversity.
2.3
Trend score
Trend
What is the Unexpected Nourishment trend?
Unexpected Nourishment: Reflecting a growing societal emphasis on healthy living, consumers are turning to indulgent, yet unconventional fruit concoctions to add diversity to routine. Diverting from the traditional dessert options, consumers are topping savory goods with sweet, nutritional elements to add variation to ordinarily simple health recipes. The fruity modification of classics like pizza and sandwiches speaks to a desire for more accessible, and less restricting methods of healthy consumption.
Trend themes
Themes within the Unexpected Nourishment trend
Three behaviours holding the trend together01
Healthy Indulgence
Consumers turn towards alternative healthy variations of traditionally unhealthy foods.
02
Fruit Topping on Savory Foods
A desire for accessible and less restricting healthy consumption leads consumers to top savory goods with sweet nutritional elements.
03
Innovative Bread Substitutes
Recipes and consumers find innovative and unique ways to replace traditional bread with healthier substitutes.
Industry implications
What the Unexpected Nourishment trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Companies can create new product lines and variations that cater to the health-conscious consumer.
For
Healthcare
Nutritionists can incorporate these food trends into diets and meal plans for clients.
For
Technology
Tech companies can develop apps with recipes and nutrition information that cater to these health trends.
Trend signals
Trend signals for Unexpected Nourishment
Trend score 2.3 out of 10, from popularity 27%, activity 34%, freshness 8%.
Popularity27%
Activity34%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Unexpected Nourishment trend
8 featured examples from Sep 6, 2013 to Nov 4, 2015CategoryLifestyle
Unexpectedly Nutritious Crepes
This Savory Crepe Recipe Will Meet Your Macro Requirements
Opportunity for restaurants and food companies to offer innovative savory crepe options that cater to health-conscious consumers.
CategoryLifestyle
Grilled Cauliflower Sandwiches
This Gluten-Free Sandwich Uses a Veggie in Place of Bread
The food and beverage industry can capitalize on the trend of gluten-free sandwiches by offering innovative and tasty cauliflower-based alternatives.
CategoryLifestyle
Seasonal Grilled Cheese Sandwiches
This Savory Sandwich Contains Granny Smith Apples
Opportunity for food companies and restaurants to capitalize on the trend of incorporating seasonal and unique ingredients in grilled cheese sandwich recipes.
CategoryLifestyle
Pomegranate Sandwich Sauces
This Antioxidant-Packed Barbecue Sauce Recipe Pairs Well With Chicken
Food manufacturers can introduce pomegranate-based sauces and juices into the market, tapping into the antioxidant and health benefits of the fruit.
CategoryLifestyle
Veggie Pretzel Grilled Cheeses
This Mozzarella Spinach Sandwich Features Gourmet Pretzel Bread
Opportunities for restaurants, cafes, and food trucks to offer gourmet versions of grilled cheese sandwiches using unique ingredients.
CategoryLifestyle
Fruity Breakfast Sandwiches
Dunkin Donuts Gets a Breakfast Menu with Chicken Apple Sausage
Fast food chains are facing a growing demand to offer healthier menu items.
CategoryLifestyle
Fruity Bacon Sandwiches
This Jam-Infused Bacon Grill Cheese is Savory and Sweet
The hospitality industry could leverage the trend of elevated grilled cheese sandwiches to create new, upscale dining experiences for consumers.
CategoryLifestyle
Meatless Fruit-Topped Pizzas
Serve Your Guests a Sweet and Healthy Appetizer with Apple Pizza
Exploring plant-based and healthy eating as a market opportunity for appetizers and snacks.
