



A desire for aesthetic sincerity prompts methods of fruity imitation
Implications - As a desire for healthy living becomes more prominent, nutritional packaging gets a more brazen redesign to keep in tow with consumers seeking only health-conscious goods. Referencing the fresh, natural ingredients in the packaging itself, brands are turning to blatant imagery and curvaceous shapes to cleverly imitate the elements that the product contains. The aesthetic reflection of fruits reflect a turn towards more outright, yet sincere forms of nutritional transparency.