Category
Lifestyle
Serial Snacking
Trend cluster
Category
Conspicuous
Nutrition
A desire for aesthetic sincerity prompts methods of fruity imitation.
4.1
Trend score
Trend
What is the Conspicuous Nutrition trend?
Conspicuous Nutrition: As a desire for healthy living becomes more prominent, nutritional packaging gets a more brazen redesign to keep in tow with consumers seeking only health-conscious goods. Referencing the fresh, natural ingredients in the packaging itself, brands are turning to blatant imagery and curvaceous shapes to cleverly imitate the elements that the product contains. The aesthetic reflection of fruits reflect a turn towards more outright, yet sincere forms of nutritional transparency.
Trend themes
Themes within the Conspicuous Nutrition trend
Three behaviours holding the trend together01
Nutritional Transparency
As consumers seek only health-conscious goods, brands are turning to packaging that reflects fresh, natural ingredients and uses blatant imagery and curvaceous shapes to promote sincerity in nutritional transparency.
02
Creative Packaging Shapes
Brands are using unique packaging shapes that mimic the contents of the product to visually represent the natural or fresh aspect, add playfulness, and solve issues of convenience.
03
Stimulating Geometric Patterns
Packaging is serving up an exciting aesthetic infusion capable of striking the eyes early in the morning with visually captivating and inconsistent grids of vibrant shades of greens, blues, and reds that reference the ingredients and give energy through more than the nutrient-rich content.
Industry implications
What the Conspicuous Nutrition trend means for industry
Where the trend changes the playbookFor
Food and Beverages
Brands in the food and beverage industry can explore ways to mimic the contents of the product in the packaging and provide nutritional transparency to promote healthy living.
For
Packaging and Printing
Innovators in the packaging and printing industry can create unique packaging shapes and designs that offer convenience, capitalize on visual interest, and represent the contents of the product more strikingly and accurately.
For
Marketing and Advertising
Marketing and advertising professionals can prioritize the use of stimulating geometric patterns and vibrant shades of color in packaging to give off energy and captivate attention in the target consumer market.
Trend signals
Trend signals for Conspicuous Nutrition
Trend score 4.1 out of 10, from popularity 56%, activity 60%, freshness 8%.
Popularity56%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Conspicuous Nutrition trend
7 featured examples from Mar 13, 2013 to Jul 2, 2015CategoryLifestyle
Sliced Fruit Packaging
Vicente Peris Sells Half Fruit Slices to Prevent Food Waste
The food packaging industry can explore innovative packaging solutions for sliced fruits to meet the needs of smaller households and reduce food waste.
CategoryLifestyle
Uniquely Shaped Fruit Branding
WTRMLN WTR Packaging Reshapes a Sweet Natural Treat Around a Bottle
Opportunity for beverage companies to explore innovative packaging designs to enhance their product appeal and stand out in a competitive market.
CategoryMarketing
Literal Fruit-Shaped Logos
This Juice Packaging Concept Scrumptiously Combines Edible and Alphabet
The food and beverage industry can incorporate minimalist packaging design and text-based labeling to create visually appealing and informative product packaging.
CategoryLifestyle
Sliceable Snack Cartons
Shake It Up Smoothie Packaging Compartmentalizes its Constituents
Opportunity for food and beverage companies to explore innovative packaging solutions for fresh, customizable snacks.
CategoryLifestyle
Germinating Juice Branding
Fruit Puree Packaging Mimics the Anatomy of its Primary Ingredient
Exploring innovative packaging solutions for beverages that enhance the consumer experience and offer a unique selling point.
CategoryLifestyle
Brightly Patterned Branding
Lovely Morning Packaging Stimulates the Eyes to Energize You Early
Disruptive innovation opportunity: Applying visually stimulating design elements to food packaging to differentiate products and attract consumers.
CategoryWorld
Stacked Apple Branding
Cydr Lubelski Packaging Communicates Freshness and Lightheartedness
Designing creative packaging is especially important for the beverage industry because it can create a unique and memorable experience for consumers that can directly affect brand…
