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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,463 more

Conspicuous Nutrition

A desire for aesthetic sincerity prompts methods of fruity imitation

Implications - As a desire for healthy living becomes more prominent, nutritional packaging gets a more brazen redesign to keep in tow with consumers seeking only health-conscious goods. Referencing the fresh, natural ingredients in the packaging itself, brands are turning to blatant imagery and curvaceous shapes to cleverly imitate the elements that the product contains. The aesthetic reflection of fruits reflect a turn towards more outright, yet sincere forms of nutritional transparency.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 53 Examples:
1,219,243 Total Clicks
Date Range:
Mar 13 — Jul 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Sliced Fruit Packaging
Sliced Fruit Packaging
Vicente Peris Sells Half Fruit Slices to Prevent Food Waste
In order to bring ease to the difficulty of transporting heavy whole melons, pineapples and gourds home easily, Vicente Peris created special packaging for half fruit slices for Spanish retailer El... MORE
Uniquely Shaped Fruit Branding
Uniquely Shaped Fruit Branding
WTRMLN WTR Packaging Reshapes a Sweet Natural Treat Around a Bottle
In order to communicate a freshness and a purity about its contents, WTRMLN WTR packaging was done up to resemble a whole watermelon that’s been reshaped to the form of a convenient container.... MORE
Literal Fruit-Shaped Logos
Literal Fruit-Shaped Logos
This Juice Packaging Concept Scrumptiously Combines Edible and Alphabet
For his juice packaging project, Brazilian designer Renan Artur Vizzotto worked to marry text and graphics to creatively represent the contents of each vessel. The lovely milk bottle form was chosen... MORE
Sliceable Snack Cartons
Sliceable Snack Cartons
Shake It Up Smoothie Packaging Compartmentalizes its Constituents
There is certainly great convenience associated with complex snacks that are completely prepared before they’re sold, yet much of the flavor might be lost, and some consumers remain suspicious... MORE
Germinating Juice Branding
Germinating Juice Branding
Fruit Puree Packaging Mimics the Anatomy of its Primary Ingredient
It can be a bit of a stretch for young children to understand the relationship between solid foods and their liquid products, but Natural Fruit Puree packaging makes the connection clearer. The... MORE
Brightly Patterned Branding
Brightly Patterned Branding
Lovely Morning Packaging Stimulates the Eyes to Energize You Early
You might need all of the help you can get to fire yourself up first thing in the AM, and Lovely Morning packaging gives you energy though more than its nutrient-rich contents. The resealable... MORE
Stacked Apple Branding
Stacked Apple Branding
Cydr Lubelski Packaging Communicates Freshness and Lightheartedness
Even when it’s you on your own, kicking back to have a drink is a great relaxing ritual. With this considered, Cydr Lubelski packaging expresses a relative simplicity and a playfulness that... MORE

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Self-Referencing Carrot Bags
Self-Referencing Carrot Bags
Vegetoria's Playful Vegetable Bag Makes its Contents Clear
Protective Vegetable Packaging
Protective Vegetable Packaging
This Resealable Endive Box Creates a Longer Shelf Life
Flexible Produce Packaging
Flexible Produce Packaging
This Yams and Potato Packaging Blends Aesthetics with Convenience
Convenient Potato Carriers
Convenient Potato Carriers
Black Gold Farms' Red Potato Packaging is Easy to Transport
Aquaponic Lettuce Packaging
Aquaponic Lettuce Packaging
Living Lettuce's Produce Package Celebrates Health & Sustainability
Maritime Potato Packaging
Maritime Potato Packaging
The PEI Potato Bag Designs Celebrate the Produce's Proud Heritage
Eco Orange Packaging
Eco Orange Packaging
This VitaPack Fruit Carrier Boasts a Collapsible and Sustainable Design
Graphic Pomegranate Packaging
Graphic Pomegranate Packaging
Granada Pomegranate's Branding Encourages Sustainability
Misshapen Produce Discounts
Misshapen Produce Discounts
Imperfect is a Startup That Aims to Cut Down on Produce Waste
Winsome Winged Branding
Winsome Winged Branding
Butterfly Kingdom Tea Packaging Has a Colorful Delicacy to Its Design
Exotic Animal Branding
Exotic Animal Branding
Mister Giraffe Milk Packaging Can Convince Kids to Drink the Unusual
Butchered Snack Branding
Butchered Snack Branding
Real Meat Jerky Packaging Presents Itself Simply But Successfully
Symbolic Branding Strategies
Symbolic Branding Strategies
Thalassios Kosmos Packaging Plays with Name, Letters and Contents
Magazine-Like Pet Food Packaging
Magazine-Like Pet Food Packaging
Petit's Dog Food Bags Are Made to Look Like Magazine Covers
Poultry-Headed Packaging
Poultry-Headed Packaging
Chicken Kitchen Branding Lets the Illustration Dictate the Carton's Shape
Takeout Treat Branding
Takeout Treat Branding
Yollibox Packaging Gives the Frozen Dessert an On-the-Go Image of Lightness
Pristinely Spectral Packaging
Pristinely Spectral Packaging
Prestige Juice Branding is Expressed as a Remarkable Patterned Prism
Purist Patterned Pop Cans
Purist Patterned Pop Cans
Arizona Tea Packaging Simplifies the Busy Motifs of the Existing Look
Compacted Geometric Packaging
Compacted Geometric Packaging
NRG Organic Tea Boxes Give an Illusion of Great Depth and Complexity
Full-Bodied Beverage Branding
Full-Bodied Beverage Branding
Kraftig Saft Juice Packaging Seems to Burst with Succulent Flavor
Plastic Pint-Like Packaging
Plastic Pint-Like Packaging
Gold Mine Beer Branding Serves Up the Bar Experience Wherever You Are
Juice Cleanse Delivery Services
Juice Cleanse Delivery Services
Revitalize Your System with Total Cleanse
Humanized Packaged Juices
Humanized Packaged Juices
Bunch Juice Company Has Named and Personalized Their Products
Stamped Brew Branding
Stamped Brew Branding
Maria's Packaging Has the Charming Casual Quality of the Community Bar
Chalkboard Booze Branding
Chalkboard Booze Branding
The Monarchy Beer Packaging Surrounds a Crest in Freehand Graphics
Elementary Handyman Branding
Elementary Handyman Branding
Hamy Tools Packaging Adopts an Endearing Image That's Unexpected
Renovating Juice Cleanses
Renovating Juice Cleanses
BluePrint Juice Cleanse Will Detox Your Body and Test Your Willpower
Iconic Ingredient Branding
Iconic Ingredient Branding
Scrumptious Loukoumi Packaging Features Repeated Palatable Patterns
Affectionate Infusion Branding
Affectionate Infusion Branding
Love in a Cup Tea Packaging Embodies an Adorable Warmhearted Design
Suggestive Timepiece Merchandizing
Suggestive Timepiece Merchandizing
Messex Watches Packaging Less-Than-Subtly Implies Intimacy
Sketched City Wrappers
Sketched City Wrappers
Kit Kat Cities Packaging Features Doodles of Three Marvellous Metropolises
Psychedelic Dairy Branding
Psychedelic Dairy Branding
GOA Healthy Yogurt Packaging Has a Colorful Nutrient Content
Earthy Dessert Branding
Earthy Dessert Branding
Willow & Sage Organic Gelato Packaging Expresses its Natural Quality
Spruced Up Fertilizer Branding
Spruced Up Fertilizer Branding
Gro Plant Formula Employs Bark-Derived Material for a Modern Image
Tonal Beverage Branding
Tonal Beverage Branding
South Lawn Beer Packaging Appeals with its Sophistication and Variety
Tubular Tote Branding
Tubular Tote Branding
Yield Picnic Bag Packaging Compactly Contains a Convenient Product
Colorful Ramekin Cartons
Colorful Ramekin Cartons
One Pot Packaging Resembles Bouillon Bowls for a Homemade Impression
Colorful Hand-Scrawled Branding
Colorful Hand-Scrawled Branding
Valtida Piccola Olive Oil Packaging Highlights Handmade Production
Practically Open Packaging
Practically Open Packaging
Fruute Cookies are Wrapped Up in Thin Pieces of Transparent Plastic
Exclamatory Sandwich Branding
Exclamatory Sandwich Branding
Freddy's Packaging Gets Consumers Excited About Local Foods
Cross-Stitched Milk Cartons
Cross-Stitched Milk Cartons
Panon Dairy Packaging is Embroidery-Patterned for a Homespun Aesthetic
Beautifully Bottled Infusions
Beautifully Bottled Infusions
Paromi Tea Packaging Looks Refined in Matte Glass Bottles
Jam Jar Booze Branding
Jam Jar Booze Branding
Super Beer Packaging Serves Up a Quirky and Casual Impression
Elaborately Patterned Pop Cans
Elaborately Patterned Pop Cans
Doublevee Packaging Visually Alludes to Stimulating Flavor
Voluptuous Infusion Branding
Voluptuous Infusion Branding
Bolu Tea Packaging Stacks for an Elegant Display of Exquisite Flavors
Elaborate Swing-Type Stoppers
Elaborate Swing-Type Stoppers
Limon y Sal Packaging Engages with Color and a Complex Tactile Cap
Matte Multicolored Bottles
Matte Multicolored Bottles
Thise Mejeri Packaging Has a Soft Texture with a Stimulating Spectrum
Simple Stencil Branding
Simple Stencil Branding
One Pine Tree Beer Packaging is Visually Simple But Symbolically Loaded
Bagged Booze Branding
Bagged Booze Branding
Leuven Beer Packaging Greatly Increases the Portability of Your Pale Ale
See-Through Beer Cans
See-Through Beer Cans
Naked Premium Beer Packaging Provides a Look at the Product Inside
Fresh Fruity Branding
Fresh Fruity Branding
Be O' Juice Packaging Presents a Pure Image of its Organic Ingredients
Honeycomb Booze Branding
Honeycomb Booze Branding
Nectar Honey Beer Packaging Takes the Form of its Sweetest Ingredient
Succulent Beverage Branding
Succulent Beverage Branding
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