A desire for aesthetic sincerity prompts methods of fruity imitation
Implications - As a desire for healthy living becomes more prominent, nutritional packaging gets a more brazen redesign to keep in tow with consumers seeking only health-conscious goods. Referencing the fresh, natural ingredients in the packaging itself, brands are turning to blatant imagery and curvaceous shapes to cleverly imitate the elements that the product contains. The aesthetic reflection of fruits reflect a turn towards more outright, yet sincere forms of nutritional transparency.
Trend Themes
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Nutritional Transparency — As consumers seek only health-conscious goods, brands are turning to packaging that reflects fresh, natural ingredients and uses blatant imagery and curvaceous shapes to promote sincerity in nutritional transparency.
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Creative Packaging Shapes — Brands are using unique packaging shapes that mimic the contents of the product to visually represent the natural or fresh aspect, add playfulness, and solve issues of convenience.
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Stimulating Geometric Patterns — Packaging is serving up an exciting aesthetic infusion capable of striking the eyes early in the morning with visually captivating and inconsistent grids of vibrant shades of greens, blues, and reds that reference the ingredients and give energy through more than the nutrient-rich content.
Industry Implications
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Food and Beverages — Brands in the food and beverage industry can explore ways to mimic the contents of the product in the packaging and provide nutritional transparency to promote healthy living.
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Packaging and Printing — Innovators in the packaging and printing industry can create unique packaging shapes and designs that offer convenience, capitalize on visual interest, and represent the contents of the product more strikingly and accurately.
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Marketing and Advertising — Marketing and advertising professionals can prioritize the use of stimulating geometric patterns and vibrant shades of color in packaging to give off energy and captivate attention in the target consumer market.
