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Conspicuous Nutrition

A desire for aesthetic sincerity prompts methods of fruity imitation

Implications - As a desire for healthy living becomes more prominent, nutritional packaging gets a more brazen redesign to keep in tow with consumers seeking only health-conscious goods. Referencing the fresh, natural ingredients in the packaging itself, brands are turning to blatant imagery and curvaceous shapes to cleverly imitate the elements that the product contains. The aesthetic reflection of fruits reflect a turn towards more outright, yet sincere forms of nutritional transparency.

SCORE 4.4

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Freshness

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Patterns

6 Featured, 44 Examples: 866,553 Total Clicks

Date Range: Mar 13 - Jul 15

Trending: Warm

Consumer Insight Topics: Marketing Lifestyle Food Branding

Featured Examples

Sliced Fruit Packaging - Vicente Peris Sells Half Fruit Slices to Prevent Food Waste

SCORE 4.1

Average 2,831 Clicks Pub: Jul 2, 15

Sliced Fruit Packaging

Vicente Peris Sells Half Fruit Slices to Prevent Food Waste

In order to bring ease to the difficulty of transporting heavy whole melons, pineapples and gourds home easily, Vicente Peris created special packaging for half fruit slices for Spanish retailer El... [More]

Uniquely Shaped Fruit Branding - WTRMLN WTR Packaging Reshapes a Sweet Natural Treat Around a Bottle

SCORE 5.3

Warm 5,969 Clicks Pub: Jan 7, 14

Uniquely Shaped Fruit Branding

WTRMLN WTR Packaging Reshapes a Sweet Natural Treat Around a Bottle

In order to communicate a freshness and a purity about its contents, WTRMLN WTR packaging was done up to resemble a whole watermelon that’s been reshaped to the form of a convenient container.... [More]

Literal Fruit-Shaped Logos - This Juice Packaging Concept Scrumptiously Combines Edible and Alphabet

SCORE 4.3

Average 31,576 Clicks Pub: Mar 12, 13

Literal Fruit-Shaped Logos

This Juice Packaging Concept Scrumptiously Combines Edible and Alphabet

For his juice packaging project, Brazilian designer Renan Artur Vizzotto worked to marry text and graphics to creatively represent the contents of each vessel. The lovely milk bottle form was chosen... [More]

Sliceable Snack Cartons - Shake It Up Smoothie Packaging Compartmentalizes its Constituents

SCORE 4.9

Average 28,808 Clicks Pub: Apr 17, 13

Sliceable Snack Cartons

Shake It Up Smoothie Packaging Compartmentalizes its Constituents

There is certainly great convenience associated with complex snacks that are completely prepared before they’re sold, yet much of the flavor might be lost, and some consumers remain suspicious... [More]

Germinating Juice Branding - Fruit Puree Packaging Mimics the Anatomy of its Primary Ingredient

SCORE 3.5

Mild 12,722 Clicks Pub: Mar 26, 13

Germinating Juice Branding

Fruit Puree Packaging Mimics the Anatomy of its Primary Ingredient

It can be a bit of a stretch for young children to understand the relationship between solid foods and their liquid products, but Natural Fruit Puree packaging makes the connection clearer. The... [More]

Brightly Patterned Branding - Lovely Morning Packaging Stimulates the Eyes to Energize You Early

SCORE 3.3

Mild 6,463 Clicks Pub: Dec 17, 13

Brightly Patterned Branding

Lovely Morning Packaging Stimulates the Eyes to Energize You Early

You might need all of the help you can get to fire yourself up first thing in the AM, and Lovely Morning packaging gives you energy though more than its nutrient-rich contents. The resealable... [More]