Category
Lifestyle
Serial Snacking
Trend cluster
Category
Savory
Consumption
Sweet beverages become a faux pas for foodies and entertainers.
2.9
Trend score
Trend
What is the Savory Consumption trend?
Savory Consumption: Cocktails and mocktails are associated with sweetness, but a rising number of savory varieties are taking precedence for warm weather refreshment. The revolt against sweet as a basis for beverages is satisfying consumer need for sodium and preference for drinks better for pairing with meals, thus satiating demand for social consumption varieties.
Trend themes
Themes within the Savory Consumption trend
Three behaviours holding the trend together01
Savory Cocktails
The revolt against sweet beverages is satisfying consumer needs and preference for drinks better for pairing with meals, creating an opportunity to experiment with savory cocktail recipes.
02
Clean Drinking Movement
There is a demand for healthier beverage options, creating an opportunity to develop drinks with fewer sugars, natural ingredients, and clean labels.
03
Edible Convenience
There is a demand for an elevated drinking experience, creating an opportunity to develop edible shot glasses for cocktails and other innovative solutions.
Industry implications
What the Savory Consumption trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Developments in savory cocktails and edible convenience suggest innovators in the food and beverage industry can explore new flavor profiles and experiences.
For
Alcohol Production
The development of clean drinking alternatives and maple bacon cocktail syrup highlights opportunities for bars and alcohol producers to develop new, unique flavors.
For
Wellness Industry
The clean drinking movement and demand for low-sugar alcoholic beverages indicate that the wellness industry can engage with consumers who value healthy choices across all aspects of their lives.
Trend signals
Trend signals for Savory Consumption
Trend score 2.9 out of 10, from popularity 42%, activity 38%, freshness 8%.
Popularity42%
Activity38%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Savory Consumption trend
6 featured examples from Mar 31, 2014 to Apr 17, 2015CategoryLifestyle
Edible Shot Glasses
The Cucumber Gimlet Shots Offers the Ultimate Refreshing Summer Drink
Opportunity for beverage companies to create new products and attract customers by offering innovative and visually appealing shot options using edible glasses.
CategoryLifestyle
Crisp Clean Summery Beverages
The Höpt Soda Drink Range is Delicious and a Healthy Alternative
Höpt's soda drinks expand the beverage industry's range of healthier, low-sugar options that appeal to health-conscious consumers.
CategoryLifestyle
Smoky Beer Cocktails
This Sangrita Recipe Fuses Beer with Citrus and Tomato Flavors
Opportunity for bars, restaurants, and hospitality businesses to offer innovative beer cocktails to their customers and attract new clients.
CategoryLifestyle
Cilantro-Infused Vodka
Absolut Flavored Vodka is Introducing a New Herb Flavor to Its Collection
Disruptive innovation opportunity: Introduce unique and unconventional flavors to the alcoholic beverage industry to attract a wider consumer base.
CategoryLifestyle
Boozy Ginger Cocktails
This Homemade Ginger Beer Drink Kicks Things Up With a Shot of Champagne
There is an opportunity for businesses in the food and beverage industry to explore creating and selling homemade ginger beer and spicy cocktails.
CategoryLifestyle
Maple Bacon Cocktail Syrups
This Flavor Lets People Put a Modern Spin on Old Fashioneds
Disruptive innovation opportunity: Introducing maple bacon flavored products in the food and beverage industry, including snacks, beverages, and sauces.
