Sweet beverages become a faux pas for foodies and entertainers
Implications - Cocktails and mocktails are associated with sweetness, but a rising number of savory varieties are taking precedence for warm weather refreshment. The revolt against sweet as a basis for beverages is satisfying consumer need for sodium and preference for drinks better for pairing with meals, thus satiating demand for social consumption varieties.
Trend Themes
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Savory Cocktails — The revolt against sweet beverages is satisfying consumer needs and preference for drinks better for pairing with meals, creating an opportunity to experiment with savory cocktail recipes.
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Clean Drinking Movement — There is a demand for healthier beverage options, creating an opportunity to develop drinks with fewer sugars, natural ingredients, and clean labels.
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Edible Convenience — There is a demand for an elevated drinking experience, creating an opportunity to develop edible shot glasses for cocktails and other innovative solutions.
Industry Implications
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Food and Beverage — Developments in savory cocktails and edible convenience suggest innovators in the food and beverage industry can explore new flavor profiles and experiences.
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Alcohol Production — The development of clean drinking alternatives and maple bacon cocktail syrup highlights opportunities for bars and alcohol producers to develop new, unique flavors.
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Wellness Industry — The clean drinking movement and demand for low-sugar alcoholic beverages indicate that the wellness industry can engage with consumers who value healthy choices across all aspects of their lives.
