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Intrepid Dining

Travelers turn to thrill-seeking dining destinations for adventurous stimulation

Implications - As consumers continue to battle day-to-day complacency, a desire for excitement prompts travelers to turn to travel ventures that go beyond mere relaxation. Providing immersive dinning experiences that seek to emphasize the singularity of that destination, hotels, cafes and restaurants are turning to structurally abstract dining concepts to provoke travelers with an intimidating, yet visually enticing eating experience. Cavernous dining and sky-high eateries speak to a shift in tourism tactics toward experiences that challenge, rather than comfort consumer interaction.
Trend Themes
1. Immersive Dining Experiences - Providing immersive dining experiences that seek to emphasize the singularity of that destination
2. Luxury Dining - An increase in luxury dining experiences that cater to a unique experience for a limited amount of guests
3. Virtual Reality - Creating immersive dining experiences through the use of virtual reality technology to enhance the overall restaurant visit
Industry Implications
1. Hospitality - Hotels, cafes, and restaurants can implement immersive dining experiences to increase their appeal and drive customers to their establishments
2. Food and Beverage - Luxury dining and unique dining experiences can cater to a specific market and provide an innovative way to stand out in the highly competitive food and beverage industry
3. Technology - Virtual reality technology can revolutionize traditional dining experiences and provide an opportunity for innovation in the tech industry
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
674,678 Total Clicks
Date Range:
Apr 14 — Dec 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Airport Food Halls
Airport Food Halls
This Helsinki Airport Restaurant is Almost a Vacation in Itself
This Helsinki Airport restaurant and food court is an expertly designed take on pre-flight dining. Designed by Finnish interiors firm Amerikka, the space is defined by its stunning bar, elegant... MORE
VR-Powered Hotel Dinners
VR-Powered Hotel Dinners
Ibiza's Hard Rock Hotel Hosted a Samsung Gear VR Gastronomy Experience
In an attempt to appeal to tech-savvy millennials, the Hard Rock Hotel Ibiza recently hosted a unique hotel dinner that was accompanied by a virtual reality experience. Equipped with Samsung Gear VR... MORE
Rooftop Restaurant Pop-Ups
Rooftop Restaurant Pop-Ups
The Forest on the Roof is a Dining Experience Atop of Selfridges
This quaint rooftop pop-up restaurant and bar was recently launched in London atop of Selfridges’ department store. The Forest Restaurant and Bar picks up where Vintage Salt, the summertime... MORE
Ritzy Hotel Caviar Lounges
Ritzy Hotel Caviar Lounges
Hong Kong's Ritz-Carlton Added a Luxurious Seven-Person Caviar Bar
Indulge in the best fish eggs from the most exclusive of sea sturgeons at the Ritz-Carlton’s new caviar bar in Hong Kong, China. The luxurious dining space allows seating for only seven,... MORE
Upscale Coffee Bars
Upscale Coffee Bars
This Starbucks Location Acts as "Coffee Theater" for the Beloved Coffee Brand
This Starbucks location in Upper St. Martin’s Lane in London not only specializes in upscale coffee, but offers consumers a more welcoming and personalized brand experience. The space’s open... MORE
Beachside Cavernous Dining
Beachside Cavernous Dining
The Grotto Restaurant at Krabi, Thailand's Rayavadee Resort is Stunning
The Grotto restaurant at Rayavadee Resort in Krabi, Thailand has one of the most amazing views in the world. The cavernous dining experience has you seated in the middle of a cave within sight of... MORE
Sky-High Dining Experiences
Sky-High Dining Experiences
Hotel Cipriani's 'Dinner in the Sky' Lets Guests Dine Among the Stars
Dining in the sky over-looking the famous Venetian canals has never seemed like a possibility until now with the ‘Dinner in the Sky’ experience offered by Venice’s Hotel Cipriani.... MORE

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