Category
World
Layered Getaways
Trend cluster
Category
Intrepid
Dining
Travelers turn to thrill-seeking dining destinations for adventurous stimulation.
4.6
Trend score
Trend
What is the Intrepid Dining trend?
Intrepid Dining: As consumers continue to battle day-to-day complacency, a desire for excitement prompts travelers to turn to travel ventures that go beyond mere relaxation. Providing immersive dinning experiences that seek to emphasize the singularity of that destination, hotels, cafes and restaurants are turning to structurally abstract dining concepts to provoke travelers with an intimidating, yet visually enticing eating experience. Cavernous dining and sky-high eateries speak to a shift in tourism tactics toward experiences that challenge, rather than comfort consumer interaction.
Trend themes
Themes within the Intrepid Dining trend
Three behaviours holding the trend together01
Immersive Dining Experiences
Providing immersive dining experiences that seek to emphasize the singularity of that destination
02
Luxury Dining
An increase in luxury dining experiences that cater to a unique experience for a limited amount of guests
03
Virtual Reality
Creating immersive dining experiences through the use of virtual reality technology to enhance the overall restaurant visit
Industry implications
What the Intrepid Dining trend means for industry
Where the trend changes the playbookFor
Hospitality
Hotels, cafes, and restaurants can implement immersive dining experiences to increase their appeal and drive customers to their establishments
For
Food and Beverage
Luxury dining and unique dining experiences can cater to a specific market and provide an innovative way to stand out in the highly competitive food and beverage industry
For
Technology
Virtual reality technology can revolutionize traditional dining experiences and provide an opportunity for innovation in the tech industry
Trend signals
Trend signals for Intrepid Dining
Trend score 4.6 out of 10, from popularity 68%, activity 64%, freshness 8%.
Popularity68%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Intrepid Dining trend
7 featured examples from May 27, 2013 to Dec 9, 2015CategoryWorld
Airport Food Halls
This Helsinki Airport Restaurant is Almost a Vacation in Itself
Airport design firms could incorporate more innovative and immersive restaurant experiences into their blueprints.
CategoryLifestyle
VR-Powered Hotel Dinners
Ibiza's Hard Rock Hotel Hosted a Samsung Gear VR Gastronomy Experience
Hotels and resorts can utilize VR and technology to enhance their guests' experiences, providing a competitive edge against competitors.
CategoryLifestyle
Rooftop Restaurant Pop-Ups
The Forest on the Roof is a Dining Experience Atop of Selfridges
Rooftop pop-up restaurants and themed dining experiences offer opportunities for creativity and innovation in the hospitality industry.
CategoryLuxury
Ritzy Hotel Caviar Lounges
Hong Kong's Ritz-Carlton Added a Luxurious Seven-Person Caviar Bar
Luxury hotels and resorts can create exclusive caviar lounges to provide high-end dining experiences for their guests.
CategoryLifestyle
Upscale Coffee Bars
This Starbucks Location Acts as "Coffee Theater" for the Beloved Coffee Brand
The Food and Beverage Industry can develop interactive and personalized coffee experiences and expand menus to attract customers.
CategoryWorld
Beachside Cavernous Dining
The Grotto Restaurant at Krabi, Thailand's Rayavadee Resort is Stunning
Opportunity for hotels and resorts to differentiate themselves by offering unique dining experiences in picturesque locations.
CategoryLuxury
Sky-High Dining Experiences
Hotel Cipriani's 'Dinner in the Sky' Lets Guests Dine Among the Stars
Hospitality businesses can adopt the 'Dinner in the Sky' concept to create memorable dining experiences for their guests.
