Category
Lifestyle
Serial Snacking
Trend cluster
Category
Instant
Nourishment
Consumers turn to clever contraptions to make nutritional consumption easier.
4.5
Trend score
Trend
What is the Instant Nourishment trend?
Instant Nourishment: Despite the rise in health-conscious living, disdain over tedious preparation can prevent individuals from adhering to such a nutritional lifestyle. Seeking efficiency without sacrificing nourishment, consumers are turning to complex kitchenware tools that offer instantaneous methods of nutritional consumption. Allowing individuals to cut, peel or juice ingredients in an immediate, and less tiresome manner, rapid fruit preparation speaks to a desire for more feasible day-to-day methods of healthy living.
Trend themes
Themes within the Instant Nourishment trend
Three behaviours holding the trend together01
Efficiency Kitchen Tools
Consumers seek complex kitchenware tools that offer instantaneous methods of nutritional consumption to achieve efficiency in food preparation.
02
Multiple-Use & Versatile Devices
Devices that offer multiple functions and versatility such as juicers with differing filters and strawberry slicers that can also cut other food types are gaining popularity.
03
Professional Gourmet Tools
Professional culinary tools such as Rösle Cherry Pitter are gaining popularity among individuals who seek to achieve high quality product standards for their food.
Industry implications
What the Instant Nourishment trend means for industry
Where the trend changes the playbookFor
Kitchen Appliance Industry
Innovation and design within the kitchen appliance industry are gaining popularity among consumers who seek to achieve efficient and healthy food preparation methods.
For
Health & Wellness Industry
Several gadgets that offer more feasible day-to-day methods of healthy living, such as instant nourishment tools, are gaining popularity.
For
Culinary Industry
Professional gourmet tools are gaining popularity among those in the culinary industry who seek to meet high quality product standards for their food.
Trend signals
Trend signals for Instant Nourishment
Trend score 4.5 out of 10, from popularity 57%, activity 69%, freshness 8%.
Popularity57%
Activity69%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Instant Nourishment trend
4 featured examples from Feb 4 to May 14, 2014CategoryArt & Design
Compact Double-Duty Juicers
The Krups ZB500 Infinity Slow Juicer Boasts Two Different Filters
The home appliances industry can explore creating double-duty appliances that offer multiple functions, like the Krups ZB500 Infinity Slow Juicer.
CategoryArt & Design
Quadruple-Bladed Cutters
The Zon Knife Set Helps You Chop Vegetables Four Times as Fast
The Zon Knife Set falls within the kitchenware industry, providing an innovative solution for more efficient cutting and slicing in the kitchen.
CategoryArt & Design
Professional Cherry Pitters
With the Rösle Cherry Pitter, Pitting Cherries is a Piece of Cake
This industry is ripe for creative, innovative, and even smart cooking tools that can cater to the needs of different consumers.
CategorySpecial
Strawberry Slicing Tools
This Kitchen Gadget Means Safely Cutting Strawberries One-Handed
Innovating and expanding the kitchen gadget industry with new and improved products will offer a variety of options for customers seeking convenience and efficiency.
