Category
Business
Autumn Teasers
Trend cluster
Category
Tangible
Loyalty
The loyalty card is revamped to remain a favorite for consumers.
3.8
Trend score
Trend
What is the Tangible Loyalty trend?
Tangible Loyalty: In order to strengthen the bond between consumer and company, gift cards and tangible tokens of loyalty give brand loyalists something to symbolize their allegiance. The return of its analog predecessor is a refreshing change from the digital loyalty program that reigns supreme. Regardless of what an online program may offer, the tactile interaction satisfies consumers on a psychological level.
Trend themes
Themes within the Tangible Loyalty trend
Three behaviours holding the trend together01
Tangible Loyalty
Physical, tangible rewards and loyalty programs generate consumer loyalty and satisfaction.
02
Metal Gift Cards
The use of premium materials for gift cards and credit cards adds a luxury factor for consumers, especially those who want to feel special.
03
Exclusive and Collectible Gift Cards
The use of exclusive and collectible gift cards can serve as souvenirs and collectors' items, appealing to both loyal customers and collectors.
Industry implications
What the Tangible Loyalty trend means for industry
Where the trend changes the playbookFor
Retail
Retailers can capitalize on the trend of exclusive and collectible products, like gift cards, to encourage repeat purchases and reward loyal customers.
For
Hospitality
Luxury hotels, resorts, and airlines can offer metal credit and loyalty cards to their most high-end clients, adding a touch of luxury and exclusivity to their experience.
For
Finance
Credit card companies and banks can offer metal credit cards to high-end clients and frequent travelers, complementing their luxury lifestyle and increasing brand loyalty.
Trend signals
Trend signals for Tangible Loyalty
Trend score 3.8 out of 10, from popularity 60%, activity 45%, freshness 8%.
Popularity60%
Activity45%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Tangible Loyalty trend
5 featured examples from Dec 7, 2012 to Jul 26, 2014CategoryLifestyle
Customer Loyalty Coffee Cards
The Starbucks $450 Gift Card is for True Java Lovers
The retail industry can leverage the rise of rose metal gift cards to create luxurious and customizable loyalty programs that resonate with affluent consumers.
CategoryLuxury
Metal Credit Cards
The Archon Card Adds Extra Luxury to Your Purchases
Financial institutions with luxury credit card offerings can differentiate themselves from competitors and attract high-value customers.
CategoryMarketing
Extravagant Steel Gift Cards
This Starbucks Gift Card is Made of Premium Stainless Steel
A chance for retailers to tap into collaborations with high-end brands and create exclusive product lines to elevate customer experience and generate buzz.
CategoryLifestyle
Java Perk Loyalty Cards
The Caribou Perks Loyalty Program Rewards Customers for Sticking with Them
Disruptive innovation opportunity: Introduce unique perks and rewards to differentiate from competitors and enhance customer loyalty.
CategoryMarketing
Collectible Gift Cards
Starbucks' Gift Cards Act Like Souvenirs for Major North American Cities
Retailers can collaborate with local artists and designers to create city-themed gift card collections, attracting tourists and collectors alike.
