Category
Tech
Delegated Interfaces
Trend cluster
Category
Incentivized
Convenience
Instant mobile bookings seek to persuade consumer loyalty.
3.0
Trend score
Trend
What is the Incentivized Convenience trend?
Incentivized Convenience: While loyalty programs often utilize material rewards as enticement, consumers who are tight on time are looking for more than mere tangible goods for persuasion. Seeking to make travel planning more pragmatic, consumers are turning to mobile devices and online apps to make bookings more technologically proficient. This reflects a desire for more practical, yet equally substantial methods of creating consumer loyalty.
Trend themes
Themes within the Incentivized Convenience trend
Three behaviours holding the trend together01
Mobile Bookings
The convenience of mobile devices and online apps in creating new methods of creating consumer loyalty poses disruptive innovation opportunities.
02
Boutique Loyalty Programs
Loyalty programs with increased flexibility and uncommon rewards can also aid in creating customer loyalty.
03
Expert Services
Expert-driven services that assist people in finding the best options, with concierge quality customer service, save time and reduce frustration for the customer.
Industry implications
What the Incentivized Convenience trend means for industry
Where the trend changes the playbookFor
Travel Technology
Innovative mobile booking platforms like iTravey and Google Glass app SPG have already disrupted the travel technology industry by providing practical, yet substantial methods of creating consumer loyalty.
For
Hospitality
The rise of tailored and uncommon rewards in travel loyalty programs continues to disrupt the hospitality industry by offering unique experiences and discounts.
For
Travel Services
Expert-driven travel service providers like Flightfox that offer personalized assistance and cheaper flights have the potential to disrupt the travel services industry.
Trend signals
Trend signals for Incentivized Convenience
Trend score 3.0 out of 10, from popularity 55%, activity 28%, freshness 8%.
Popularity55%
Activity28%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Incentivized Convenience trend
4 featured examples from Mar 8, 2014 to Mar 25, 2015CategoryTech
Reversed Travel-Booking Platforms
iTravey Brings the Best Travel Deals to Your Fingertips
Connecting and reshaping the travel industry, consequently setting a new standard where travel agencies, hotels, and tour operators directly and seamlessly offer their services to…
CategoryWorld
Hotel-Booking Eyeglass Apps
Starwood Hotels & Resorts' Google Glass App Makes Bookings in a Blink
Hospitality businesses that adopt augmented reality and voice-based booking technologies will see an increase in customer satisfaction and bookings.
CategoryWorld
Flight Finding Marketplaces
Flightfox's Expert Service Guarantees You the Best Cheap Flights
The travel and tourism industry can explore disruptive innovation opportunities to leverage online flight marketplaces like Flightfox for optimized customer experiences.
CategoryMarketing
Boutique Hotel Loyalty Programs
Stash Hotel Rewards Hooks Travelers Up with Independent Hotels
Independent and boutique hotels in the hospitality industry can leverage loyalty programs to compete with larger hotel chains and offer guests a more personalized experience.
