Animated fruit packaging allows for more approachable nutritional tactics
Implications - While adhering to a nutritional lifestyle offers a variety of health benefits, keeping to a restricted diet can often make day-to-day living tiresome and bland. Offering visual excitement without compromising nutritional integrity, brands are utilizing illustrations and personified imagery to transform mundane fruit products into designs that are nostalgic of one’s childhood. Blending youthful aesthetics with a desire for health-conscious living, animated fruit packaging reflects a turn toward more entertaining, yet approachable methods of nutritional consumption.
Trend Themes
1. Personified Imagery - Brands are utilizing illustrations and personified imagery to transform products into designs that are nostalgic, entertaining, yet approachable for nutritional consumption.
2. Edible Personification - Personification of the key ingredient is being translated into a human form and given all sorts of accessories to create an image.
3. Visual Appeal - Blending youthful aesthetics with a desire for health-conscious living, animated and simplified fruit packaging adds visual excitement without compromising on nutritional integrity.
Industry Implications
1. Packaging - New possibilities emerge for packaging industries to create and innovate lively designs to complement a broader consumer base for health-conscious products.
2. Nutrition and Wellness - The trend of approachable nutritional tactics opens opportunities for wellness professionals to tap in to the accessible and engaging ways of product promotion.
3. Beverage - Personified imagery and the emphasis on visual appeal provides the beverage industry new avenues to tap into a broad range of consumers, including young adults and children alike.
