Category
Lifestyle
Assisted Choices
Trend cluster
Category
Nutritional
Nostalgia
Animated fruit packaging allows for more approachable nutritional tactics.
4.5
Trend score
Trend
What is the Nutritional Nostalgia trend?
Nutritional Nostalgia: While adhering to a nutritional lifestyle offers a variety of health benefits, keeping to a restricted diet can often make day-to-day living tiresome and bland. Offering visual excitement without compromising nutritional integrity, brands are utilizing illustrations and personified imagery to transform mundane fruit products into designs that are nostalgic of one’s childhood. Blending youthful aesthetics with a desire for health-conscious living, animated fruit packaging reflects a turn toward more entertaining, yet approachable methods of nutritional consumption.
Trend themes
Themes within the Nutritional Nostalgia trend
Three behaviours holding the trend together01
Personified Imagery
Brands are utilizing illustrations and personified imagery to transform products into designs that are nostalgic, entertaining, yet approachable for nutritional consumption.
02
Edible Personification
Personification of the key ingredient is being translated into a human form and given all sorts of accessories to create an image.
03
Visual Appeal
Blending youthful aesthetics with a desire for health-conscious living, animated and simplified fruit packaging adds visual excitement without compromising on nutritional integrity.
Industry implications
What the Nutritional Nostalgia trend means for industry
Where the trend changes the playbookFor
Packaging
New possibilities emerge for packaging industries to create and innovate lively designs to complement a broader consumer base for health-conscious products.
For
Nutrition and Wellness
The trend of approachable nutritional tactics opens opportunities for wellness professionals to tap in to the accessible and engaging ways of product promotion.
For
Beverage
Personified imagery and the emphasis on visual appeal provides the beverage industry new avenues to tap into a broad range of consumers, including young adults and children alike.
Trend signals
Trend signals for Nutritional Nostalgia
Trend score 4.5 out of 10, from popularity 63%, activity 63%, freshness 8%.
Popularity63%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Nutritional Nostalgia trend
4 featured examples from Jan 17 to Mar 8, 2014CategoryLifestyle
Fanciful Bottle Branding
MIU Fruit Wine Packaging is Dressed Up for the Young Female Drinker
Developing packaging and branding strategies that cater to the young female demographic in the alcoholic beverage industry.
CategoryMarketing
Dressed Edible Branding
Eroski Juice Packaging Emphasizes the Character Behind the Beverages
The food and beverage industry can leverage branded packaging and creative product presentation to create a unique selling proposition and engage customers.
CategoryLifestyle
Cute Fruity Cans
MIO Carbonated Milkshake Packaging Vividly Divulges its Flavor
The food and beverage industry can take advantage of approachable packaging designs to attract a wider range of consumers and increase sales.
CategoryLifestyle
Hat-Bearing Branding
Mr. Jam Packaging Features a Whimsical Piece of Headwear on Every Jar
Exploring new design concepts for food packaging that enhance the overall consumer experience.
