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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,463 more

Light Comfort

Traditionally rich flavors get a lighter overhaul for warm weather enjoyment

Implications - Heavier flavors like coffee and milkshakes are associated with comfort, but a growing number of options that rebrand the choices as lighter are augmenting comfort into feasible indulgences. Broadening appeal and market availability, the varieties make guilty pleasures more realistic for weight-conscious consumers looking to cut back on calories.
2.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
154,923 Total Clicks
Date Range:
Feb 14 — May 14
Trending:
Untested
Consumer Insight Topics:

Featured Examples

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