Traditionally rich flavors get a lighter overhaul for warm weather enjoyment
Implications - Heavier flavors like coffee and milkshakes are associated with comfort, but a growing number of options that rebrand the choices as lighter are augmenting comfort into feasible indulgences. Broadening appeal and market availability, the varieties make guilty pleasures more realistic for weight-conscious consumers looking to cut back on calories.
Trend Themes
-
Light Comfort — Brands are offering lighter indulgences to cater to health-conscious consumers with traditionally rich flavors.
-
Seasonal Flavors — Beverage brands are combining seasonal flavors with traditional drinks to create unique and exciting products.
-
Cold Brew Coffee — Cold brew coffee has become a popular alternative during warm weather months as a refrigerated and refreshing option.
Industry Implications
-
Beverage Industry — The beverage industry can embrace the trend of creating lighter, seasonal and cold brew beverage offerings.
-
Food Industry — The food industry can offer the lighter comfort trend by creating dishes that utilize traditional rich flavors without heavy calories.
-
Packaging Industry — The packaging industry has an opportunity to design effective and attractive packaging for cold brew and seasonal flavored beverages.
